Blue Calypso, Inc. partnered with Park Place Dealerships to engage potential buyers shopping at NorthPark Center in Dallas using Blue Calypso's innovative KIOSentrix® platform. Through this engagement, mall goers experienced a showroomesque atmosphere all in digital form, without straying from their weekend shopping trip. The Blue Calypso platform captures real-time, in-depth analytics such as location intelligence, reporting and insight on participant's content interaction, attribution and conversion.

The comprehensive analytics will allow Park Place to access key information relevant for marketing purposes, including post-click engagement, foot traffic, pre and post-visit engagement and demographics. This actionable data will give Park Place more insight to deliver relevant and personalized content marketing, which is what consumers have come to expect.