Bell Buckle : Merges With Youth Sports & Recreation Leader Jump Start Sports

Bell Buckle Holdings Merges With Youth Sports & Recreation Leader Jump Start SportsPress Release | 06/21/2022

Bell Buckle Holdings, Inc. (OTC PINK: BLLB, "The Company,") announces today that it has completed a merger with Jump Start Sports, a leading provider of youth sports programs in the United States.

Jump Start Sports (www.jumpstartsports.com) was founded in 2002 in Hudson, Ohio by Rick Hart, who left his profession as an advertising executive to pursue his desire of changing children's lives through sports. Jump Start Sports collaborates with schools and community rec departments to provide summer camps, preschool sports programs, recreational sports leagues, and after-school enrichment programs generating $2M in revenue. Jump Start Sports programs have demonstrated in the last few years that this is a must-have for families with children, and the demand for these services have grown in recent years where other industries are falling behind.

"We are excited to welcome Jump Start Sports into the Bell Buckle family," said Robert Clegg, CEO of Bell Buckle Holdings. "Our Virtual Robotics League esports and Jump Start Sports traditional sports will be great together. The Jump Start Sports acquisition gives us an immediate footprint in the youth sports, education and after school markets."

The merger with Bell Buckle Holdings will allow Jump Start Sports to accelerate its growth through franchising. iFranchise Group (www.ifranchisegroup.com) has been retained to develop franchises for Jump Start Sports, including implementation, sales and marketing of its franchise program. Using Bell Buckle CEO Robert Cleggs experience, Jump Start Sports will also begin offering programs in science and STEM, an addition to their business line that will meet the growing demand for after-school activities in these areas.

Franchise development has already begun and is expected to be completed in 6-8 months, at which time franchises will be offered for sale to qualified parties across the country. With Jump Start Sports already established in Ohio, Pennsylvania, New Jersey, Maryland and North Carolina, there are opportunities to rapidly expand the current businesses through franchising, accelerating growth throughout the country. Expected revenues from new franchise locations are expected to begin as early as Q2 2023.

Bell Buckle has hired Andy Beilfuss, a Quarles & Brady partner (www.quarles.com), as counsel for the franchise launch. Andy is a national chair of the firm's Franchise & Distribution industry team and an attorney with extensive experience assisting franchise corporations in achieving their business and legal objectives. He's also the founder and chair of the International Franchise Association's Wisconsin Franchised Business Network.

Rick Hart, Jump Start Sports founder, will continue to run the company on a day-to-day basis and has joined the Board of Directors of Bell Buckle Holdings. In the last two years, participation in our summer camps and sports programs has skyrocketed! We are thrilled to be compounding that growth and accomplishing our goals more effectively through this merger, said Hart. "Franchising is a demonstrated growth technique in this sector and Bell Buckle Holdings is the ideal match for us as we continue to develop and expand our services to future franchise owners who share our passion for the role that participation in sports plays in the physical, psychological, emotional and social development of children." Lori Hart, Jump Start Sports Director of Business Administration, will join Bell Buckle as Chief Operating Officer.

The merger was completed as an all-stock transaction, utilizing a class of restricted preferred shares. This will ensure that current Jump Start Sports stakeholders continue to have an interest in the success of the combined companies and that their success is aligned with the success of Bell Buckle and its shareholders.

About Bell Buckle Holdings, Inc.

Bell Buckle Holdings, Inc. is a holding company with a focus on acquiring and growing businesses in the youth sports, education and enrichment industries. Our mission is to provide opportunities for children to develop physically, mentally and emotionally through participation in sports and enrichment activities. For more information, please visit our website https://bellbuckleholdings.com

SAFE HARBOR STATEMENT

This press release contains forward-looking statements that can be identified by terminology such as "believes," "expects," "potential," "plans," "suggests," "may," "should," "could," "intends," or similar expressions. Many forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results to be materially different from any future results implied by such statements. These factors include, but are not limited to, our ability to continue to enhance our products and systems to address industry changes, our ability to expand our customer base and retain existing customers, our ability to effectively compete in our market segment, the lack of public information on our company, our ability to raise sufficient capital to fund our business, operations, our ability to continue as a going concern, and a limited public market for our common stock, among other risks. Many factors are difficult to predict accurately and are generally beyond the company's control. Forward-looking statements speak only as to the date they are made, and we do not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made.

For more information:

CONTACT: Robert Clegg, CEO

Email: [e-mail]

Website: www.bellbuckleholdings.com