BBTV Holdings Inc. announced the appointment of former Jellysmack executive Erich Lochner as Senior Vice President, Creator Partnerships, reporting to BBTV's Chairperson and CEO, Shahrzad Rafati. A seasoned executive within the creator economy, Erich most recently served as VP Creator Partnerships at Jellysmack following 5 years at The Outloud Group where he served as VP Operations and Chief Media Officer. Prior to joining The Outloud Group, Erich co-founded Vanishing Angle, an independent production company specializing in feature films, commercials, and industrial productions.

Lochner's hire comes on the heels of two additional notable hires in recent months, including seasoned marketing and media leader Martin Cass as Chief Marketing Officer and former Lionsgate executive Thomas Hughes as a strategic consultant for its Content Management division.