BSD Crown Ltd. (LSE: BSD)                           

                                    (the "Company")                                

                      Notice of an Extraordinary General Meeting                   

                                                    Ramat Gan, Israel, 2 March 2017

    The Company has today issued a revised Notice of Extraordinary General Meeting
    ("Meeting").

    The revised notice is being sent at the request of Yossi Willi Management and
    Investment Ltd., (the "Requisitionist")

    The Meeting will be held at 9.00am (BST) on 29 March 2017 at the Hilton London
    Tower Bridge, 5 More London Place, Tooley Street, London SE1 2BY, United
    Kingdom.

    The Meeting is convened for the purpose of seeking shareholders' authority to
    approve the amendment of the Company's articles of association, the appointment
    of certain external statutory directors, the appointment and remuneration of
    auditors, and the amendment of the Company's officers' remuneration policy.

    In addition the Requisitionist is proposing resolutions to seek shareholders'
    authority to approve the appointment of several individuals as directors of the
    Company and the removal from office of all of the existing directors of the
    Company (apart from the Company's external director (Mrs. Iris Even-Tov) who
    has a statutory role under Israeli law).

    Resolutions recommended for adoption by the Company

     1. The Board is proposing to amend the Company's articles of association in
        order to ensure that the Company's management is represented at all general
        meetings, including via tele-conference.
     2. The Board is proposing to elect at least two of Mr. Gal Chet, Mr. Yair
        Shilhav and Mr. Shlomo Wertheim (the "External Director Nominees") as
        external directors of the Company. The Board believes that the appointment
        of at least two of the External Director Nominees as external directors of
        the Company complies with the provisions and requirements under the Israeli
        Companies Law and that their skills and capabilities would contribute to
        the Company's on-going business. The Board has also determined that the
        External Director Nominees satisfy the requirements under the UK Corporate
        Governance Code to serve on the Board as independent directors and that
        their appointment will increase the level of independence of the Board.

    As required by the Israeli Companies Law, it is proposed that at least two of
    the External Director Nominees be elected to serve the office as external
    directors for an initial fixed term of three years commencing on the date their
    election is approved by Shareholders. If the election is approved by
    Shareholders, at least two of Messrs. Chet, Shilhav and Wertheim will be
    appointed by the Board to serve as members of each of the audit committee,
    compensation committee and remuneration committee.

     1. As required by the Israeli Companies Law, at least once in every three
        years, it is proposed to adopt the the Company's updated remuneration
        policy. A copy of the full English translation of the Remuneration Policy
        is available in the notice in respect of the Company's general meeting
        which has been sent to Company Shareholders today.
     2. In order to allow the Company to further progress, finalise and publish its
        financial statements for the years ending 31 December 2015 and 31 December
        2016, it is recommended to approve the appointment of PWC Israel (Kesselman
        & Kesselman CPAs) as the Company's external auditors until the next annual
        general meeting of the Company and to authorise the Board, with the
        approval of the audit committee of the Board, to determine the remuneration
        of the auditors.
     3. The Board proposes to re-appoint Mr. Gregory Gurtovoy, and to elect Mr. Eli
        Arad, Mr. Nir Netzer and Mr. Arik Safran, as members of the Board until the
        conclusion of the next annual general meeting. Each such director, if so
        elected, will hold office until the next annual general meeting of the
        Company (if such director is not so elected, he or she shall be
        automatically removed from office).

    Information regarding the backgrounds and experience of Mr. Gregory Gurtovoy,
    Mr. Eli Arad, Mr. Nir Netzer and Mr. Arik Safran is available in appendix 1
    attached hereto.

    Further details of these matters are contained in the circular which has been
    sent to Company Shareholders today.

    The Board considers that these resolutions to be in the best interests of the
    Company and its Shareholders as a whole. Accordingly, the Board is recommending
    that Shareholders vote in favour of the relevant resolutions at the Meeting.

    Resolutions proposed by the Requisionist

    The following matters are proposed by the Requisionist who, in the opinion of
    the Board, is attempting to take over the control and management of the
    Company:

     1. To remove from office all the existing directors (other than the external
        director);
     2. To elect Mr. Joseph Williger, Mr. Shmuel Messenberg, Mr. Avi Zigelman and
        Mrs. Keren Marcus as directors until the conclusion of the next annual
        general meeting.

    Information regarding the background and experience of the proposed directors
    is available in the circular and the Requisionist letter which has been sent to
    Company Shareholders today.

    The Board also considers that the election of Mr. Joseph Williger, Mr. Shmuel
    Messenberg, Mr. Avi Zigelman and Mrs. Keren Marcus not to be in the best
    interests of the Company and its Shareholders as a whole. The Board considers
    the appointment of all of the Requisitionist's proposed directors not to be in
    the best interests of the Company and its Shareholders as a whole and
    recommends that Shareholders vote against the relevant resolutions at the
    Meeting.

    Copies of the Notice will be submitted to the National Storage Mechanism and
    will shortly be made available on the Company's website at www.bsd-c.com and
    from the National Storage Mechanism at www.morningstar.co.uk/uk/NSM.

    Enquiries:

    Gregory Gurtovoy, chairman of the board: office@bsd-c.com