In 2011, together with its customers and suppliers, Axfood collected more than SEK 4 m in donations for Save the Children, a doubling compared with 2010.

The largest donator was Willys, through "donate" buttons on can and bottle recycling machines and weekly campaign products. Other activities during the year included donations made via donate buttons on recycling machines at PrisXtra, an auction at Axfood Närlivs' supplier trade show, and lump-sum donations made by Axfood and Hemköp for disaster relief to the famine-stricken horn of Africa.

The money collected has been allocated to three projects - education for children in Ivory Coast, disaster relief for hunger victims in the horn of Africa, and a Swedish project to reduce discrimination and bullying in children's and youth sports.

"This is a truly gratifying result, and I want to express great thanks to our customers, suppliers and employees for their donations," says Anne Rhenman-Eklund, Head of Corporate Communications at Axfood. "In 2012 we hope to be able to further develop our cooperation through both internal and external activities."

Axfood has been a main partner of Save the Children Sweden since 2010.



For further information, please contact:
Anne Rhenman-Eklund, Head of Corporate Communications, Axfood, tel. +46-70 280 64 59
Ingmar Kroon, Director Press Relations, Axfood, tel. +46-70 289 89 83

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