LOS ANGELES, May 14 /PRNewswire-FirstCall/ -- AVP, Inc. (OTC Bulletin Board: AVPI), a lifestyle sports entertainment company focused on professional beach volleyball, today announced financial results for its 2008 first quarter ended March 31, 2008.



    First Quarter 2008 Highlights:
    -- Hot Winter Nights -- The national indoor beach volleyball tour in
       partnership with Anschutz Entertainment Group (AEG).  The inaugural
       tour schedule included 19 stops throughout the country.
    -- Crocs Tour Australia -- Five beach volleyball events held in prominent
       beach locations throughout Australia.

For the three months ended March 31, 2008, the Company reported revenue of $1.0 million compared to $0.2 million for the three months ended March 31, 2007, a $0.8 million increase, which resulted primarily from the addition of the Australian Tour.

The net loss for the three months ended March 31, 2008 was $3.0 million, or $0.15 loss per share, as compared to the three months ended March 31, 2007 net loss of $2.1 million, or $0.11 loss per share. The increase in the net loss of $0.9 million was primarily the result of $0.5 million in a third-party service provider accrual and a $0.2 million of non-cash transactions related to share based payments for employee option grants.

AVP's business has been historically seasonal; therefore revenues, gross profits and operating income or loss amounts and percentages for the first and fourth quarters are not representative of our performance. The majority of AVP's revenues are derived from sponsorship and advertising contracts with national and local sponsors. AVP recognizes sponsorship and advertising revenue only during the tour season as the events occur and collections are reasonably assured.

"2008 has started as a very exciting year for the AVP," said Leonard Armato, Chief Executive Officer of AVP, Inc. "This year, with the introduction of the AVP Crocs Hot Winter Nights Tour, which took place this past winter, we have added 19 additional tour stops in new markets. The AVP has also acquired the rights to the five-stop national tour in Australia, taking our brand and partners international. Both of these tours provide the AVP and partners added opportunities to reach new audiences and grow together."

"Additionally, at a time when the AVP is moving forward with dynamic initiatives, we are taking the steps necessary to show the continued growth of the company while concurrently creating increased shareholder value. We are pleased to have recently welcomed several new, and highly qualified, directors to our Board who share a vision of sustainable growth and a focus on profitability."

"We are looking forward to another successful season on the AVP Crocs Tour, our flagship property. This is a big year for beach volleyball with many events taking place this summer including the Olympics and the continuation of the AVP Crocs Tour, that will highlight this tremendous sport. We are excited to share our sport on the national stage with an enhanced national network television presence over the summer in 2008."

About AVP, Inc

AVP, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. One of the fastest growing entities in the sports world, the AVP operates two of the industry's most prominent national outdoor touring series, the AVP Pro Beach Volleyball Tour (1983) and the AVP Hot Winter Nights Indoor Tour (launched in 2008). The AVP is set to stage more than 35 events throughout the United States in 2008 and features more than 150 of the top men and women competitors in the sport. At the 2004 Athens Olympics, AVP athletes representing the United States won gold and bronze. The medals were the first won by the U.S. women in professional beach volleyball, and the 2007 World Champions in each gender are AVP athletes. AVP is headquartered in Los Angeles, Calif., and the company's stock trades under the symbol AVPI on the OTC Bulletin Board. For more information, please visit http://www.avp.com.

Forward-Looking Statements

Some of the information in this press release may contain projections or other forward-looking statements regarding future events or the future financial performance of the Company. We wish to caution you that these statements involve risks and uncertainties and actual results might differ materially from those in the forward-looking statements, if we receive less sponsorship and advertising revenue than anticipated, or if attendance is adversely affected by unfavorable weather. Event-related expenses, such as for the stadium, transportation and accommodations, or security might be greater than expected; or marketing or administrative costs might be increased by our hiring, not currently planned, of a particularly qualified prospect. Additional factors have been detailed in the Company's filings with the Securities and Exchange Commission, including our recent filings on Forms 10-KSB and 10-QSB.





                                     AVP, INC.
                           CONSOLIDATED BALANCE SHEETS

                                                (Unaudited)
                                                  March 31,       December 31,
                                                   2008              2007
    ASSETS
    CURRENT ASSETS
      Cash and cash equivalents                  $3,530,182        $2,257,453
      Accounts receivable, net of
       allowance for doubtful accounts
       of $150,871 and $149,748                   2,420,017         2,008,253
      Prepaid expenses                              531,625           388,649
      Other current assets                           54,546           116,393
      TOTAL CURRENT ASSETS                        6,536,370         4,770,748

    PROPERTY AND EQUIPMENT, net                     447,474           392,447

    OTHER ASSETS                                     32,562           115,496

      TOTAL ASSETS                               $7,016,406        $5,278,691

    LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)
    CURRENT LIABILITIES
      Accounts payable                           $1,712,930          $908,020
      Accrued expenses                            2,348,687         1,663,975
      Deferred revenue                            3,143,915           101,245
      TOTAL CURRENT LIABILITIES                   7,205,532         2,673,240

    NON-CURRENT LIABILITIES                          84,392            96,419

      TOTAL LIABILITIES                           7,289,924         2,769,659

    COMMITMENTS AND CONTINGENCIES

    STOCKHOLDERS' EQUITY (DEFICIT)

      Preferred stock, 2,000,000 shares
       authorized:

        Series A convertible preferred
         stock, $.001 par value, 1,000,000
         shares authorized, no shares issued
         and outstanding                                  -                 -

        Series B convertible preferred
         stock, $.001 par value, 250,000
         shares authorized, 44,944 and
         47,152 shares issued and outstanding            46                48

      Common stock, $.001 par value,
       80,000,000 shares authorized,
       21,089,626 and 20,490,096 shares
       issued and outstanding                        21,090            20,490

      Additional paid-in capital                 39,935,262        39,732,837

      Accumulated deficit                       (40,229,916)      (37,244,343)

      TOTAL STOCKHOLDERS' EQUITY (DEFICIT)         (273,518)        2,509,032

      TOTAL LIABILITIES AND STOCKHOLDERS'
       EQUITY (DEFICIT)                          $7,016,406        $5,278,691



                                     AVP, INC.
                      CONSOLIDATED STATEMENTS OF OPERATIONS

                                   (Unaudited)

                                                  Three Months Ended March 31,
                                                     2008               2007

    REVENUE
        Sponsorships/Advertising                   $875,520                $-
        Other                                       115,470           169,000
        TOTAL REVENUE                               990,990           169,000


    EVENT COST                                    1,044,234            52,299
        GROSS PROFIT (LOSS)                         (53,244)          116,701

    OPERATING EXPENSES
        Sales and Marketing (1)                   1,271,655           875,713
        Administrative  (2)                       1,670,713         1,446,303
        TOTAL OPERATING EXPENSES                  2,942,368         2,322,016

        OPERATING LOSS                           (2,995,612)       (2,205,315)

    OTHER INCOME (EXPENSE)
        Interest income                              11,189            56,457
        Gain on sale of asset                             -             8,449
        TOTAL OTHER INCOME                           11,189            64,906

        LOSS BEFORE INCOME TAXES                 (2,984,423)       (2,140,409)

    INCOME TAXES                                     (1,150)             (800)

        NET LOSS                                $(2,985,573)      $(2,141,209)


    Loss per common share:
        Basic                                        $(0.15)           $(0.11)
        Diluted                                      $(0.15)           $(0.11)

    Shares used in computing loss per share:
        Basic                                    20,535,159        19,783,309
        Diluted                                  20,535,159        19,783,309

    (1) Sales and marketing expenses includes stock based expenses of
        $18,182 and $72,907 for the three months ended March 31, 2008 and
        2007, respectively.

    (2) Administrative expenses includes stock based expenses of $203,023 and
        $21,360 for the three months ended March 31, 2008 and 2007,
        respectively.

SOURCE AVP, Inc.