ASV Holdings, Inc. announced that Justin Rupar has been named as Vice President of Sales & Marketing. Justin will report directly to Andrew Rooke, Chief Executive Officer, and will have responsibility for the overall management of sales and marketing and distribution of ASV products worldwide. In addition, Justin will have responsibility for providing strategic leadership and focus that drives the achievement of volume, share, and profit goals. Justin joins ASV with over 25 years of experience from leading global industrial equipment companies, having spent sixteen years in senior sales & marketing positions with both Yanmar America and Yamaha Motor Corporation, US. Additionally, he retains strong ties to many of the companies in the industry such as Manitou, Wacker Neuson, Komatsu America, John Deere, Ditch Witch, Ingersoll-Rand, and Thermo King. He has been successful in building dealer, distributor, and captive OEM dealer networks and has built and implemented various marketing strategies and tools as well as training programs with P&L responsibility for business units he has led.