Arvind Ltd. plans to kick-start its online business by selling some Internet-only fashion labels. The company plans to start with two women's in-house fashion labels, Shuffle and Prime. The brands will compete with foreign fast fashion brands, such as Zara.

The two brands will be sold on Amazon, Flipkart and Snapdeal by the end of October. The brands will also be sold through Arvind's e-commerce platform likely to be launched in 2016. The online venture is headed by Rajiv Mehta, Puma India's former chief executive.