The Apple Rush Company, Inc. announced the hiring of Jason Atwell, former CEO of AAG-Live and COO of Northern Holdings Farms and Ranches, to fill the position of Chief Operating Officer. Jason brings over 20 years of successful entrepreneurial experience with multi-million dollar businesses on a global level. He understands what it takes to build a profitable organization from the ground floor. Jason Atwell is currently the Chief Operating Officer at APRU. In this role, he is responsible for leading the company’s national field operations, with an emphasis on in-market executional governance, talent development and deployment. Furthermore, he will drive the revenue and profit acceleration of APRU’s sparkling juice division and other upcoming R&D initiatives. Prior to joining APRU, he was the former CEO of AAG-Live and the COO of Northern Holdings Farms and Ranches, as well as a board member of six entertainment firms. As a board member of those various entertainment firms, Jason has been involved with some of the television and music productions. Jason has the contacts and the experience that is needed to be successful in the CPG world.