On November 25, 2014, the Board of Directors of American Cannabis Company, Inc. appointed Mr. Vincent Tripp Keber to serve as an outsider member of the Company's Board. Vincent Tripp Keber Since November 2014, Mr. Keber has served as Director on the company's Board. Mr. Keber is a co-founder and Chief Executive Officer of Dixie Elixirs & Edibles.

He is a founding director of the National Cannabis Industry Association, and, since 2013, has served as a director of the Marijuana Policy Project. He is also an advisory board member of the Medical Marijuana Industry Group in Colorado. In his current role as CEO of Dixie, Mr. Keber is responsible for the overall strategy, licensing, marketing, branding and expansion efforts related to the Dixie brand, both domestically and internationally.

Since June 2014, Mr. Keber has also served as a Director of MassRoots, Inc.