Effective October 21, 2020, the American Cannabis Company, Inc. appointed Ellis Smith as President. Mr. Smith co-founded the company in March, 2013, and served continuously since then as Director, Chairman of the Board and Chief Development Officer. From September 2010 to July 2013, Mr. Smith co-owned Colorado Kind Care LLC d/b/a The Village Green Society, a Colorado-based Medical Marijuana Center, where he was responsible for managing the operations and protocols supporting the growth and production of medical marijuana. From 2008 to 2010, Mr. Smith founded and operated The Happy Camper Organics Inc., a medical marijuana company focused on the growth of wholesale cannabis for sale to medical marijuana businesses. From 2005 to 2010, Mr. Smith founded and operated Bluebird Productions.