In a groundbreaking collaboration that is set to redefine the landscape of mobile in-game advertising,
European markets have long grappled with the challenge of acquiring meaningful data following the implementation of GDPR regulations. However, with the innovative solutions provided by NumberEight and
This collaboration has yielded exceptional results in various European markets, with staggering increases in ad revenues. On average, ad revenues increased by an impressive 153%, the fill rate doubled, and eCPM surged remarkably by 73%.
These results underscore the immense potential of
NumberEight’s CEO and Co-Founder,
About NumberEight
NumberEight is a pioneering behavioral intelligence company that has reimagined identity by establishing behavior-based cohorts and in-moment user activity. Their innovative approach allows publishers to enrich their inventory with intelligent, ID-less data, enabling advertisers to capture their audiences' attention and enhance the value of their impressions. Utilizing privacy-by-design solutions powered by Edge AI technology, NumberEight simultaneously increases publishers' regulatory immunity.
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