MOUNTAIN VIEW, Calif. and BOULDER, Colo., Jan. 22 /PRNewswire-FirstCall/ -- AdEx Media, Inc. (OTC Bulletin Board: ADXM), a leading performance driven online marketing, distribution, and consumer products company, today announced the launch of the AdEx Think Platform; a real time, proprietary data processing and decision making technology platform.

"The AdEx Think Platform represents a huge step forward in our ability to process, organize, and ultimately act on data," commented Scott Rewick, AdEx's CEO. "It's all about speed and accuracy of data. When dealing with tens of thousands of campaigns and creatives that are running simultaneously all across the world, making the right decision in a timely manner is paramount."

The Think Platform allows AdEx to more efficiently process the large amounts of data it currently collects, and make real time decisions that positively affect ROI. The Think Platform gives AdEx a significant advantage over its competition who are mostly using spreadsheets for data tracking and decision making. Not only can AdEx make decisions based on the large amount of customer interaction data (clicks, conversions, and sales) quicker, but it can scale much more rapidly as well, allowing it to expand its global reach with publishers and advertisers.

Mr. Rewick added, "When dealing with complex sets of data and variables, the ability to act quickly can mean the difference between profit and loss. Online marketers are hamstrung with the time that it takes to sort through mountains of data. By the time they sort through this data, it's often too late to capitalize. The Think Platform does much of the heavy lifting for us, allowing our media buying team to do less analysis, and more profitable media buying."

About AdEx Media, Inc.

AdEx is an integrated Internet marketing and lead generation publisher and developer, manufacturer, and marketer of consumer products with a focus on both marketing and distributing its own products and offering advertising customers a multi-channel Internet advertising network and broader solutions for direct advertisers and agencies. AdEx's marketing platform provides a range of services including (i) search marketing; (ii) display marketing; (iii) lead generation; and (iv) affiliate marketing. AdEx currently sells its own suite of consumer products which include: (i) Overnight Genius -- a comprehensive computer learning course mastering MS Windows, MS Office, eBay, and others; (ii) Rising Star Learning -- a math and language arts educational product for children; (iii) Debt Snap -- an audio seminar designed to help consumers manage their debt and restore credit standing; (iv) Lucky At Love -- a relationship strategy product; and (v) EasyWhite Labs -- a teeth whitening kit. The company offers advertisers a compelling value proposition by offering true pay-per-performance pricing, commonly known as cost-per-action (CPA) or pay-per-action (PPA).

For more information about AdEx Media, visit http://www.AdEx.com.

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission. 

    Investor Contact:
    Aimee Boutcher
    Boutcher & Boutcher
    (973) 239-2878

SOURCE AdEx Media, Inc.