Ackroo Inc. announced the launch of its latest advancement to the Ackroo Anywhere platform with integration to SERTI’s dealer management system (DMS). This development provides current and prospective Ackroo dealerships who utilize SERTI’s market leading product the ability to capture even more purchase data in order to analyze information like member vs. non-member data, lost customer and more in order to more effectively leverage Ackroo tools and services to drive customer behaviors. The Ackroo platform will also gain greater customer information and comparison data in order to guide key marketing initiatives for the dealership while also adding operational enhancements around reporting and interfacing with customers.