Item 5.02 Appointment of Officers and Directors
On
Marketing and Consumer Research
? Directed marketing strategy, tactics and execution including regulated and
unregulated product management
? Identified, developed, evaluated marketing initiatives, strategies and programs
through consumer research, competitive/trends analysis, creation of internal
metrics and management reporting for multiple clients including QSRs
? Led 5000 person staff in the on-site creation, training and implementation of
one of the nation's largest tobacco promotion
? Worked with
?
?
? Developed 10 year Roadmap with Client Brand Team
? Designed VIP Program/loyalty card for Brand Team
? Functioned as the liaison between clients, creative and execution agencies, on
all logistics of all Client Event Programs
? Developed program execution plan with Event Agency
? Managed third party execution team and suppliers
Aided in the development of all event related training material
? Managed product, inventory levels, and field assets
? Presented program results to upper brand management and other client
stakeholders
Budgeting and Financial Management
? Administered annual budget of $50MM
? Developed and managed annual budget in Excel spreadsheet
? Submitted quarterly financial status statements
? Budget development and management across all operational units
? Developed and created strategies and policies aligned with goals set forth by
client CSuite
? Business and
? Created 5 yr. Operating Plans for Fortune 100 Companies
? Developed qualitative and quantitative metrics to measure clients Programs
success
? Provided mentoring and guidance to subordinates and other employees
? Collaborated with companies throughout the country to develop and implement
successful marketing programs
? Provided direction and structure to all operating units
? Set up a special in-house database tracking system to measure success of
programs
? Created and maintained a database of lead generations, prospects and clients
? Developed marketing plans: set goals; targeted special problems requiring
attention; set up schedule of appointments.
We believe that
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