Research and Markets has announced the addition of the "World Flavored and Functional Water Market - Opportunities and Forecasts, 2014 - 2022" report to their offering.

Flavored and functional water belong to the category of beverages that are marketed similar to water. It however contains additional elements such as artificial or natural flavors, vitamins and sweeteners. This market focuses on healthy image associated with perceived health and functional benefits. This report analyses the overall market of flavored and functional water and also assesses the market demand for the available products.

The driving forces in this market are increase in aging population, obesity rate, health conscious consumers and rise in rate of urbanization. The limitations for this market include rise in number of campaigns against packaged bottle and easy availability of substitutes. The growing concern of consumers towards well being and the emerging markets would provide opportunities for this market.

On the basis of products, this market can be classified into flavored water and functional water. Flavored water focuses on health benefits such as improved immunity and energy boosting, thereby gaining popularity among the consumers.

On the basis of geography, this market is classified into North America, Europe, Asia-Pacific and LAMEA. The U.S has the largest market for flavored and functional water. This market is expected to grow in Asia-Pacific region due to increasing disposable income and high rate of urbanization.

The major players in this market include Nestle, Kraft Foods, Group Danone, Coca Cola, HindWater and PepsiCo. These companies are promoting their products by emphasizing on their health benefits. These companies are focusing on inclusion of vitamins and natural sweeteners as necessary ingredients in their products for enhancing the quality.

For more information about this report visit http://www.researchandmarkets.com/research/hn9fwr/world_flavored