A new name – Advance Ohio – and a change in philosophy and culture begin today with the relaunch of a digital company that provides cutting-edge solutions to help a wide range of businesses achieve their marketing goals.

Advance Ohio, formerly Northeast Ohio Media Group, offers a growing suite of digital marketing solutions to help businesses get their message in front of the audiences that matter most to them. Its primary consumer brand is cleveland.com, which has the largest online audience of any news and information website in Ohio.

“We’re committed to doing everything we can to help businesses achieve their definition of success through custom marketing strategies,” said Timothy P. Knight, president of Advance Ohio. “But this is much more than a name change. We will act like a start-up that is entrepreneurial, nimble and customer-focused.”

Advance Ohio’s ever-evolving digital portfolio includes content marketing, search marketing, online advertising, political advertising, social media marketing and data science capabilities. It also offers print solutions, including ads and directory services.

“Consumers are accessing news and information on a variety of digital devices every day,” Knight added. “Our commitment to providing the highest-quality journalism allows us to build and engage with our online audiences. Through this unique engagement, we are able to help businesses connect with their ideal customer at the right time, with the right message on any device.”

Through its affiliation with Advance Local, one of the nation’s leading providers of news and information in the country, Advance Ohio has access to first-party, non-personally identifiable data from more than 80 million devices owned by consumers who engage with the company’s award-winning news and information brands. Advance Ohio offers insight into user behavior and intent that can help marketers target their budgets more effectively.

He emphasized that Advance Ohio adheres to established industry standards for acquiring, using and storing the data it collects.

“By vigilantly protecting the privacy and security of our users’ data, we build digital solutions that our clients can trust,” he said.

Knight also said the company will promote cleveland.com more broadly as the definitive source of news and information for Northeast Ohio and beyond.

For more information, visit advance-ohio.com.

About Advance Ohio

Advance Ohio is an exciting digital company with a start-up personality that provides a suite of cutting-edge solutions that help a wide range of businesses reach their marketing goals. Advance Ohio is part of Advance Local, the leading provider of news and information in 12 markets across the country. Advance Ohio operates cleveland.com, which has the largest online audience of any news and information website in the state of Ohio. Advance Ohio is strategic partners with industry leaders including Microsoft, Google, Lotame, Acxiom and Nativo. For more information, visit http://www.advance-ohio.com or follow us on Twitter @AdvanceOhio.