Windsor Circle, a leading Predictive Marketing platform, specializing in personalization and 1:1 marketing, announced the release of their latest innovation, Predictive Category Repurchasing. Early adopters of Windsor Circle’s latest cross-channel innovation include marquee client Vionic.

Category Repurchasing helps retailers, selling categories of products that are purchased on an infrequent, but ongoing basis, automatically target customers who are predicted to repurchase a product in the near future. “Many of our clients have seen amazing results using our predictive replenishment module, and we want to replicate those results for retailers and brands without traditionally consumable goods,” stated Harry Kaplowitz, Product Manager at Windsor Circle. Windsor Circle’s Replenishment Module boasts an average revenue lift of 29%, making clients over $20M in additional revenue in 2017. “Not all retailers have consumable goods, but many have products and categories that, from time to time, need replacing, like running sneakers, apparel, or beauty appliances,” continued Kaplowitz. Using a new scoring method, called Repurchasing Rank, retailers and brands have full control over their product catalog, granting marketers a first hand look at valuable merchandising data. Based on several factors, including repeat purchase total, repeat revenue, and cohesion, Repurchasing Rank gives retailers and brands a unified way of understanding the repurchasability of the category, and empowers marketers to maximize repurchase behavior to stave off customer attrition.

Key industries that can benefit from Category Repurchasing include, apparel, footwear, home goods, media - books and videos, sporting equipment, computer and electronics, and pet and animal care accessories - leashes, collars, and toys. “Even retailers with more traditional consumable products - food and beverage, beauty and skincare, and health and drug - can benefit from Category Repurchasing,” explained Kaplowitz. “A beauty retailer may use predictive replenishment for the majority of their products; however, for certain categories, such as make-up brushes or styling tools, where the shelf life is longer and the upsell opportunity is greater, it may make more sense to deploy a Category Repurchasing campaign. Adding Category Repurchasing to a retailer’s arsenal ensures they have one more way of keeping customers from falling through the cracks.”

Contact sales@windsorcircle.com or click here to learn more about Category Repurchasing.

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Windsor Circle’s Predictive Marketing Platform helps retailers increase revenue 20%+ from existing customers.