Univision Communications Inc. (UCI), the leading media company serving Hispanic America, is hosting its annual Upfront presentation in New York to unveil its 2014-15 programming line-up and show marketers that UCI can provide them an exclusive, powerful engine for growth fueled by influence: UCI’s influence on Hispanics, Hispanics’ influence on other Hispanics, and Hispanics’ influence on America.

In today’s presentation, executives will demonstrate how UCI’s brand power, portfolio of 16 broadcast, cable and digital networks, 130 television and radio stations across the country, and array of digital products and platforms can activate marketers’ brands to create not only a meaningful return on investment, but also a “return on influence.” UCI executives will also showcase the Company’s most collaborative and expansive line-up of culturally relevant entertainment, sports and news programming to date – created both in-house and through world-class partnerships and joint ventures.

“Univision is the one company that can offer advertisers the transmedia solutions to engage deeply with Hispanic consumers and build the lasting relationships that will move the needle for their brands,” said Randy Falco, president and CEO of Univision Communications Inc. “We are Hispanic America’s most trusted media source and are everywhere our audience is – a powerful formula that gives us the ability to help marketers tap into our audience’s passion points and enormous purchasing power like no one else. With our positioning, the spirit of innovation that permeates everything we do and the outstanding programming across broadcast, cable, digital and social platforms we are showcasing today, we are continuing to define our industry while delivering results for our advertisers, partners and audiences.”

Key highlights of UCI’s Upfront presentation include:

  • New Topnotch Transmedia Programming – The Univision Network has achieved remarkable milestones and is frequently the No. 1 television network in America, regardless of language. This Upfront season it will be leveraging that position in the industry by offering even greater multiplatform interaction among its audience and for marketers to drive superior results. For example, new novelas coming to Univision this fall – “La Gata” and “Hasta El Fin Del Mundo” – and two more coming later in the season – “Mi Corazon Es Tuyo” and “La Malquerida” – will undoubtedly prove to be record-breaking hits with experiences on every platform.
  • Extending our Influence with Innovation – UCI will demonstrate to marketers the innovative and unique ways in which they can connect with the U.S. Hispanic audience through its 16 broadcast, cable and digital offerings including El Rey, Fusion, Flama as well as its new digital-first production studio, La Fabrica UCI. On El Rey the announcements include the second season of “From Dusk Till Dawn Series,” “Matador,” “Lucha” and “The Directors Chair.”
  • Unrivaled Sports Offerings – The Univision Deportes brand, which lives across UCI’s linear, cable and digital platforms, brings sports fans the top teams, leagues and most prestigious tournaments wherever and however viewers want access by acquiring the exclusive rights to more and more world-class properties. Core to the success of the brand was the launch of Univision Deportes Network (UDN), which in just two years has solidified its position as the No.1 Spanish-language sports network in the U.S – making it clear that sports is a core passion point in the Hispanic culture. Univision Deportes will have the exclusive Spanish-language rights for the next 8 years to every U.S. National Men’s Soccer Team match in this country; the Spanish-language rights to MLS for the next 8 years; and the exclusive rights to the first-ever, special edition Copa America Centenario, which will be played in the summer of 2016 and feature the best teams from CONCACAF and CONMEBOL.

Keith Turner, president of Advertising Sales and Marketing for UCI, said, “Univision has cut through the noise in the media industry and set itself apart from competitors by shining a bright light on the importance of the U.S. Hispanic consumer – and it is our unrivaled relationship with Hispanic Americans and the trust they have placed in us that gives Univision and our clients tremendous influence. Today, Univision is connecting marketers in more ways than ever to an exciting consumer group that is brand-loyal and has $1.3 trillion in purchasing power. We pride ourselves on our ability to be nimble and constantly evolve to meet our audiences’ and advertisers’ needs – and now with more platforms, new multi-faceted partnerships and even greater capabilities across traditional and new media, Univision can work with marketers to develop exclusive, tailored and custom-branded solutions.”

Ratings Highlights

  • Univision is out-performing ABC, CBS, NBC or FOX on 3 out of every 4 nights among Adults 18-34 in primetime this season-to-date.
  • UniMás’ new strategy and rebranding efforts have paid off as the network continues to see substantial advancement – achieving 27% audience growth for Total Viewers 2+, 25% audience growth among Adults 18-49, and 19% growth among Adults 18-34 in primetime compared to the first quarter of 2013.
  • Univision Deportes Network (UDN) was not only the fastest-growing cable network in the first quarter of 2014 in both distribution and ratings in primetime among Adults 18-49 – but it was also the fastest-growing cable network for the full year of 2013. UDN also secured the No. 1 spot among Spanish-language sports networks in primetime among Total Viewers 2+ and Adults 18-49 during the first quarter of 2014.
  • Galavisión continues to be the leader in Spanish-language cable, out-delivering the Adult 18-49 audiences of all other Spanish-language cable networks by double- and triple-digit percentages in key dayparts.
  • Univision continues to drive impressive traffic to its digital and interactive mobile and online platforms every quarter – delivering unparalleled engagement of U.S. Hispanics.
  • UCI’s broadcast and cable networks, and local television and radio stations often engage more viewers and for longer periods of time than our competitors – generating positive engagement and strong viewership.

Photographs of new programs and pictures of the Upfront event and stars are available for download at the following: ftp://ftp.univision.net/ using Username: press and Password: univision.

About Univision Communications Inc.

Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 95% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network reaching approximately 89% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico, as well as Uforia, the leading Hispanic digital music service; UVideos, the first bilingual digital video network serving Hispanic America; an Interactive network of online and mobile apps and products including Univision.com, which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI’s assets also include a minority stake in El Rey Network, a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and a joint venture with Disney/ABC Television Network for Fusion, a news, pop culture and satire TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.

2014/2015 PROGRAMMING LINEUP

UNIVISION NETWORK

Telenovelas

With nail biting story lines featuring the most beloved stars and acclaimed directors and producers in the Hispanic community, Univision telenovelas are guaranteed to enthrall audiences once again.

“La Gata” – This telenovela follows the story of Esmeralda, a young woman who lives in the poor neighborhood of La Barranca, a place where many, like her, live in abject poverty without the protection and love of a family; a place where she is exploited by the person raising her and has little to look forward to in life. But there is hope. Esmeralda becomes friends with a young man from a good family and, with time, they fall in love - a love that has to remain hidden from the young man’s family, a love that is threatened to be destroyed by lies and deception. This telenovela features Maite Perroni and Daniel Arenas, and is produced by Nathalie Lartilleux. (Monday – Friday, Primetime, Televisa)

“La Malquerida”(The Bad Mistress) - This is the story of Acacia, a young girl whose father is killed in a terrible accident. The loss of her father is further complicated when her mother, Maria, discovers their “hacienda” (family estate) is in debt. Esteban, a handsome and capable employee, asks Maria to accept his help in saving the estate. Esteban and Maria’s working relationship becomes one of mutual love. All seems well, except for one thing: Acacia cannot accept her mother’s new love, and as she develops into a beautiful young woman, Esteban discovers he carries a secret passion for her, as well. This love-triangle features Victoria Ruffo, Ariadne Diaz, Cristian Meier, and is produced by Jose Alberto Castro. (Monday – Friday, Primetime, Televisa)

“Hasta el Fin del Mundo” (Until the End of Time)- This is the intricate tale of Sofia, the oldest of three sisters, who takes the helm of her family’s chocolate factory after her father’s death. Engaged to a man who is ambitious and using her as a stepping stone, she feels an immediate and mutual attraction to Salvador, a race-car driver who, due to some unfortunate circumstances, is working as her chauffeur. Sofia and Salvador never tire of demonstrating that despite the hurdles, love is possible. The telenovela stars Marjorie De Sousa, international singing sensation Pedro Fernandez, Julian Gil and Claudia Alvarez, and is produced by Nicandro Diaz. (Monday – Friday, Primetime, Televisa)

“Mi Corazón es Tuyo”(My Heart is Yours) - Life’s journey hasn’t been easy for Ana who works as an exotic dancer in a club and has just lost the home she struggled to own. She knows she has to start over. Through a clerical error at an employment agency, Ana finds herself applying for the job of “nanny” to a wealthy widower, Fernando, with seven difficult children. Somehow, without credentials or a cultured background, Ana manages to charm the children and help in the recovery process from the loss of their mother. Meanwhile, Fernando pursues a woman with a suitable pedigree, but it becomes increasingly obvious that he is smitten with Ana and she is smitten with him. Featuring Silvia Navarro, Jorge Salinas, Mayrín Villanueva, and is produced by Juan Osorio. (Monday – Friday, Primetime, Televisa)

Reality Shows

“Nuestra Belleza Latina 9” (Our Latin Beauty) - Univision’s hit beauty pageant and reality show returns for its ninth season. The highest rated reality show on Spanish-language television and the first TV show (in English or Spanish) to top Facebook’s weekly buzz rankings, will once again feature 12 young women who compete to become Hispanic television’s next big star. The reality competition takes viewers on the journey beginning with auditions across the country and throughout the grueling process to be selected as the finalists. A renowned panel of judges and beauty experts, along with viewer participation, determine the winner. (Sunday, Primetime - Univision)

Movies

Pantelion Films - Univision and Pantelion Films bring a series of award-winning films to U.S. television, including “Casa de mi Padre,” “Zapata,” “Labios Rojos” and the blockbuster hit “Instructions not Included” with Eugenio Derbez to air exclusively and for the first time on television only on Univision Network. (Sunday Night Movies)

News Documentaries

“This is not a ball” - is a 90 minute documentary that follows the creative process of acclaimed Brazilian artist Vik Muniz as he plans and creates a major new artwork made of 20,000 soccer balls. In the film, Muniz explores the global passion for soccer and the game’s central object, the ball. The balls used for the art project will then be sold in order to support organizations transforming communities through soccer around the world, some of which are featured in the film. (Univision and UVideos.com, Produced by Televisa Cine).

“Who is Dayani Cristal?” - Deep in the sun-blistered Sonora Desert beneath a cicada tree, Arizona Police discover a decomposing male body. Lifting a tattered t-shirt, they expose a tattoo that reads “Dayani Cristal.” This is the story of the tragic results of the U.S. war on immigration viewed through the eyes of one of its victims. (Univision, UniMás and UVideos.com)

“Marmato” - Colombia is the center of the new global gold rush and Marmato, a historic mining town, is the new frontier. Filmed over the course of nearly six years, “Marmato” chronicles how the townspeople confront a Canadian mining company that wants the $20 billion in gold beneath their homes. Produced by Univision News and Pivot. (Univision and UVideos.com)

“Narco Tek” - A look inside the technology used in the drug trafficking business both from the drug cartels’ side and the governments who are constantly fighting this multimillion dollar underground industry. (Univision and UVideos.com)

UNIMÁS NETWORK

Developed especially for Hispanic millennials, UniMás brings a different perspective to Spanish-language television.

Dramatic Series

“Señorita Pólvora” (Miss Gunpowder) -Valentina Cardenas is a beautiful and outgoing young woman, whose comfortable, sheltered life is turned upside down with her father's death. Valentina must become a strong woman to confront her father's true double life, and finds herself caught in the dilemma of loving two very different men: a righteous, sincere and handsome news reporter, or a dangerous but sweet, intense head of a drug cartel. Who will she choose? (Monday – Friday, Primetime, Sony Pictures Television/Televisa)

“El Varón de la Droga” (The Drug Lord) – This dramatic series tells the real story of “the most powerful drug trafficker in the world,” “El Chapo” Guzmán, according to the U.S. Department of the Treasury. (Monday – Friday, Primetime)

“De-Mente Criminal” (Demented Criminal) – This fictional thriller is inspired by the life of Edmundo Chirinos, the famous Venezuelan psychiatrist who abused his patients with mind games that lead to sexual abuse. When the protagonist’s dark side is discovered by a female patient, he kills her. The story then focuses on the victim’s mother and her quest to find evidence to expose her daughter’s killer. Starring Sebastian Ligarde, Maria Fernanda Yepez and Lorena Rojas. (Monday – Friday, Primetime, Cisneros Media)

“La Fiesta del Chivo” (The Feast of the Goat)– Based on the novel by Nobel Prize winner Mario Vargas Llosa and set in the 1950s, this is the real story of the Dominican Republic’s abusive dictator, Rafael Trujillo. It was written by Kiko Olivieri and counts Patricio Wills as executive producer. (Monday – Friday, Primetime, RTI)

“En la Boca del Lobo” (At the Devil’s Table) - In the dangerous world of drugs only the strong survive and there is no way out, except death. Ricardo Salgado refuses to be one more. After losing his best friend and family Ricardo has nothing else to lose. He's willing to give up the Cali Cartel to the CIA, but when the operation goes south, Ricardo must fight to stay alive. (Monday – Friday, Primetime, Sony Pictures Television)

GALAVISIÓN NETWORK

The leader in Spanish-language cable, Galavisión will deliver more of the culturally relevant content audiences are looking for.

Dramatic Series

“Los Héroes del Norte 3” (Heroes of the North) - In season 3 of the popular series, the band of heroes are off on a Caribbean adventure. They are forced to change their identity, experience a series of bizarre events and return home to face new competition: the women of “The Heroines of the South.” Produced by Televisa and Gustavo Loza. (Tuesdays, Primetime)

“Místico e Inexplicable 3” (Mystical and Unexplainable) – “Místico e Inexplicable” isan original series that explores the paranormal. From UFOs, paranormal encounters and crop circles, to the Mayan calendar and stigmata, this show offers viewers a window into the mystic world. The docu-reality series is made in cooperation with famous Mexican paranormal scholar Jaime Maussan. (Primetime, Galavisión)

UNIVISION DEPORTES

Univision Deportes offers an integrated 360-degree sports experience through broadcast and cable, radio, online, mobile and social media platforms, effectively bringing Hispanics closer to the live sports, news and information they crave.

Copa America “Centenario” – A once in a lifetime event celebrating 100 years of the Copa America, this special edition of the tournament will be played on U.S. soil for the first time and feature the best teams from CONCACAF and CONMEBOL. Mexico, USA, Brazil, Argentina, Colombia among others will compete in over 32 games in three weeks to crown the new champion of the Americas. (June 2016)

“Copa Oro 2015” (Gold Cup 2015) – Taking place every two years, the “Copa Oro” has become the region’s most important soccer event, routinely drawing capacity crowds and millions of viewers across the nation. Featuring the best players from the CONCACAF regions, the tournament has grown into a 12-nation championship. (July 2015)

“Premios Univision Deportes” – This ultimate sports awards show for U.S. Hispanics will honor top athletes and teams from the leagues and sports that Hispanic America cares about most. Starting with the glitz and glamour of the pre-show red carpet, top names celebrate Hispanic heroes across multiple sports. (Primetime, UniMás and Univision Deportes Network)

DIGITAL-ONLY SERIES

Delivering on UCI’s commitment of offering the culturally relevant content Hispanic Americans want on all platforms, UVideos will premiere a series of digital-only series, produced by Televisa that will debut simultaneously and will be perfect for binge viewing.

“Durmiendo Con Mi Jefe” (Sleeping with My Boss) -This series brings white humor for the entire family through the story of a businessman (Jorge Ortíz de Pinedo) who loses his fortune due to his wife´s wrath after discovering he is cheating on her. He is forced to work as a regular employee and starts encountering situations and adventures he is not prepared for. Starring Jorge Ortíz de Pinedo and Raul Araiza. (UVideos)

“Gritos de Muerte y Libertad” (Cries of Death and Freedom) -This is based on the Mexican period in the War of Independence between 1808 and 1821. Featuring AlejandroTommasi and Alberto Estrella. (UVideos)

“El Encanto Del Águila” (The Charm of the Eagle)- This 13-episode series is based on the Mexican Revolution and explores the storylines of Emiliano Zapata, Francisco Villa and Venustiano Carranza. The show features Carlos Corona and Emilio Echevarría.(UVideos)

“La Cocina de Victoria” (Victoria’s Kitchen) - This 30-minute show, starring Chef Victoria Branda, offers cooking tips and delicious recipes for the best Mexican dishes. (UVideos)