Quantzig, a global analytics solutions provider, has announced the completion of their latest customer analytics study on the telecom industry. A prominent telecom firm wanted to conduct regular diagnosis of their network adequacies to improve customer satisfaction. The client wanted to identify suitable customer segments and cut down on campaigning costs.
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Customer Analytics Helps a Renowned Telco Company Devise a Customer-Centric Marketing Approach (Graphic: Business Wire)
According to the customer analytics experts at Quantzig, "Major telecom firms have started leveraging the use of customer analytics solutions to gain a competitive advantage by shifting toward real-time decision making."
In today's business-centric environment, it becomes necessary to forecast customers' behavioral patterns and understand their needs and provide tailored product or service offerings accordingly. Over the past few years, the telecom industry has seen incredible advancements and is developing at a fast pace, even though it is affected by surprising industry trends.
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The solution presented by Quantzig helped the client to target the audience and offer personalized services to suit their requirements. The client was able to formulate an effective go-to-market strategy, which allowed them to ensure Quality of Service (QoS) and offer a better Quality of Experience (QoE).
This customer analytics solution provided benefits that helped the client to:
- Identify and engage with the right client at the right time
- Maximize customer lifetime value through personalized cross-sell and up-sell offers
- To read more, request a free proposal
This customer analytics solution provided predictive insights on:
- Increasing sales while cutting down on operational costs
- Gaining actionable insights into their customer's behavioral patterns
- To learn more, request a free proposal
View the complete customer analytics study here:
https://www.quantzig.com/content/telco-customer-analytics
About Quantzig
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 14 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig's services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.
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