Smart Balance Announces New Executive Appointments Company Affirms 2011 and 2012 Outlook Paramus, N.J. (January 6, 2012) - Smart Balance, Inc. (NasdaqGM: SMBL) today announced three new executive appointments and affirmed its previously announced outlook for 2011 and

2012. Terry Schulke, previously Executive Vice President and General Manager, Commercial Operations, has been promoted to President and Chief Operating Officer. Peter Dray, previously Executive Vice President, Operations and Product Development, has been promoted to Chief Innovation Officer. Christine Sacco, previously Vice President, Controller and Principal Accounting Officer, has been promoted to Chief Financial Officer, Treasurer; Executive Vice President and Chief Financial Officer, Alan S. Gever, will be leaving Smart Balance to pursue other opportunities.
Terry Schulke has been with Smart Balance since June 2007 as Executive Vice President and Chief Customer Officer and was promoted in January 2011 to Executive Vice President and General Manager, Commercial Operations. Terry has been responsible for leading the Company's marketing and sales team, while growing revenue and cash operating income across its brands and retail channels.
Peter Dray has been Executive Vice President of Operations and Product Development since May 2007. He is a 24