Saks Fifth Avenue Chicago Unveils The Fifth Avenue Man, The Newly Renovated Men's Store

Saks Fifth Avenue:

WHO:		Saks Fifth Avenue in Chicago
WHAT:		Saks Fifth Avenue Unveils The Fifth Avenue Man, The Newly Renovated Men's Store
WHEN:		Monday, January 13, doors open 10 am
WHERE:		Saks Fifth Avenue at 700 North Michigan Avenue

The Fifth Avenue Man is officially coming to the second city. Located in the Chicago flagship, it will offer a one-of-a-kind shopping experience highlighted by new designer presentations, one of the largest men's shoe shops in the Midwest and the debut of a new restaurant, Sophie's at Saks Fifth Avenue, which will open later this month. The renovation's focus is a total redesign of floors Six and Seven, creating an open environment devoted to the modern man, easily accessed by a new express elevator that will guide passengers directly to the men's floors.

On Six: A Modern Haberdashery - Six will be a classic and clubby environment with a radial layout featuring an ever-evolving assortment of luxury brands such as Kiton, Isaia, Brioni, Ermenegildo Zegna and Brunello Cucinelli as well as the new addition of Salvatore Ferragamo. A new customized area will house the Saks Fifth Avenue Made-to-Measure program. Centrally positioned in the rotunda of Six, customers will discover an expansive new shoe shop that extends through an open ceiling linking floors Six and Seven. The new shop will feature more than 500 unique styles. Newly added brands will include Brioni, Gravati, Pierre Cathay, Adidas's collaboration with Raf Simons, Y3 and Opening Ceremony.

On Seven: Designer + Denim - Seven will be a contemporary environment inspired by the great modern architecture pioneers of Chicago with materials and details that allude to industrial media. Customers will find new offerings from Givenchy, Dior, Y3, Carven and Ami, making THE FIFTH AVENUE MAN an unequaled destination for advanced designer sportswear. Brands such as Alexander McQueen, Burberry London, Dolce & Gabbana, Etro, Versace and Z Zegna will receive elevated exposure. The space on Seven will also include a revamped denim offering. Later this month, Sophie's at Saks Fifth Avenue, an innovative new restaurant and bar, will boast expansive views of the Magnificent Mile.

Photo and Interview opportunities available.

Saks Fifth Avenue
Amanda Puck, 312-239-2370
EVP, XA, The Experiential Agency
[e-mail]
or
Julie Saunders, 312-799-5317
Marketing Director
Saks Fifth Avenue Chicago
[e-mail]
or
Caroline McDonald, 212-940-5524
Corporate PR Director
[e-mail]