FOR IMMEDIATE RELEASE
SKI QUÉBEC ALPIN SKIERS TO BE RACING TO THE FINISH IN 2012 WITH LAURENTIAN BANK Montréal, January 6, 2012 - Laurentian Bank is pleased to announce that it is renewing its support of Ski Québec Alpin (SQA), the Québec Federation of Alpine Skiing, as a Prestige Partner for the fourth consecutive year. In fact, this partnership was reaffirmed recently for a period of three years, and SQA is embarking on this year's season with a range of programs planned for young skiers and an exciting series of competitions in the Québec Federation's different circuits. PARTNERING WITH YOUNG SKIERS
Once again this year, the K2 regional circuits for the
Laurentians, Lanaudière, Estrie, Québec City and
Outaouais regions will enjoy the benefits of Laurentian
Bank's support of intrepid young skiers 13 and 14 years of
age. The Bank is also serving as official sponsor of the K1
provincial championship, as well as principal sponsor of the
Laurentian Bank Carnival Challenge, which will bring together
some 20 different ski clubs from across Québec at the Le
Relais Ski Centre for competitions involving
5-10-year-olds.
"Our young competitors certainly do not lack courage, and we
need to encourage them to excel on the ski hill as in life
itself," underlines Gladys Caron, Laurentian Bank's
Vice-President of Public Affairs, Communications and Investor
Relations. "We are extremely proud to be helping these young
people pursue their efforts and to showcase their
accomplishments. Indeed, such support is at the very heart of
the Bank's dedication to sponsorship."
"The Laurentian Bank K2 circuit serves as a veritable
breeding-ground for the development of elite skiers,"
explains, for his part, Daniel Lavallée, Executive Director
of Ski Québec Alpin. "The best 13-14-year-old athletes have a
chance to learn the ropes regionally so as to eventually
qualify for the intersport rally presented by Laurentian
Bank. SQA is very grateful to the Bank for its involvement in
Québec skiing over the past four years and for its valuable
support of up and coming competitors."
Laurentian Bank of Canada is a banking institution operating
across Canada and offering its clients diversified financial
services. Distinguishing itself through excellence in
service, as well as through its simplicity and proximity, the
Bank serves individual consumers and small and medium-sized
businesses. The Bank also offers its products to a wide
network of independent financial intermediaries through
B2B
Trust, as well as full-service brokerage solutions through
Laurentian Bank Securities.
Laurentian Bank is well established in the Province of
Québec, operating the third-largest retail branch network.
Elsewhere throughout Canada, it operates in specific market
segments where it holds an enviable position. Laurentian Bank
of Canada has more than $24 billion in balance sheet assets
and more than
$35 billion in assets under administration. Founded in 1846,
it has been selected as the Québec and Atlantic Canada
regional winner of the Canada's 10 Most Admired Corporate
CulturesTM program presented by Waterstone Human
Capital. The Bank employs close to 3,700 people.
Information:
Public Relations Advisor
514 284-4500, extension 3150 valerie.archambault@banquelaurentienne.ca
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SKI QUÉBEC ALPIN SKIERS TO BE RACING TO THE FINISH IN 2012 WITH LAURENTIAN BANK |