Retirement planning and exchange-traded funds (ETF) expert Roger Nusbaum has moved his portfolio and financial advice blog to the new digital media platform Maven (ticker symbol MVEN) and can be found at ETFMaven.com.

“To use a market-oriented analogy, I’m buying a call option on Maven’s tremendous management experience,” said Nusbaum. “This is a team of digital media experts. They’ve fine tuned the model with unique technology that streamlines the publishing process and maximizes community engagement. That’s good for writers and, in my case, good for those interested in learning about investing and capital markets.”

In addition to his regular blogging insights, Nusbaum is the most popular columnist on the investor website Seeking Alpha, where he has more than 85,000 followers. He also wrote for TheStreet.com from 2005-14 and was a frequent guest on CNBC during the nation’s financial crisis.

“We are building a finance network within our broader coalition that is elite both in depth and breadth,” said Maven CEO James Heckman. “Roger is a proven, highly respected veteran. Our ‘money’ lineup is growing into a digital media powerhouse covering virtually every segment of the finance arena.”

Nusbaum joins dozens of award-winning journalists, best-selling authors, top analysts, important causes and foundations who make up Maven’s coalition of elite content channels. In addition, he becomes part of Maven’s growing finance and economics category that includes live channels operated by Brad Thomas (REiT Maven), Bob Brooks (Prudent Money), Sean Hyman (The Logical Investor), Neale Godfrey (Money for Life), Paul Krake (View from the Peak), Mish Shedlock (MishTalk), Norman Wetmore (Economonitor) and Tara Tedrow (Marijuana Maven).

Maven is an expert-driven, group media network, whose innovative platform serves, by invitation-only, a coalition of professional, independent channel partners. By providing broader distribution, greater community engagement and efficient advertising and membership programs, Maven enables partners to focus on the key drivers of their business: creating, informing, sharing, discovering, leading and interacting with the communities and constituencies they serve.

Based in Seattle, Maven is publicly traded under the ticker symbol MVEN. The executive team includes digital media pioneers James Heckman and Josh Jacobs, and technology innovators Bill Sornsin and Ben Joldersma. For more insight, including details of the company’s recent acquisition of HubPages.com, head to themaven.net.