Research and Markets (http://www.researchandmarkets.com/research/ggd377/us_mobile_wallet) has announced the addition of the "US Mobile Wallet Market Insight" report to their offering.

A wide range of financial services are presently being offered through the mobile channel in the United States. These include mobile banking services, peer-to-peer remittance services, mobile shopping services, and price comparison services. This strategic insight presents an analysis of the key trends in the United States' mobile wallet market. This insight also provides a brief overview of other payment-related value-added-services (VAS) that can be offered through the mobile channel.

Adoption of mobile banking and mobile payments continues to increase rapidly in the United States. Mobile wallets have emerged as an important technology to deliver comprehensive mobile payment services to consumers. This insight presents an analysis of the US mobile wallet market.

Specifically, this insight will cover the following topics:

- Defining mobile wallets - Consumer functionality, benefits, types, and service features

- Value chain analysis - Key industry participants, platform components, and technology architecture

- Strategic roadmap for mobile wallets - Short-term and long-term opportunity for mobile wallets

- Focus on the revenue opportunity - Couponing, loyalty programs, etc.

- Conclusions - The last word

Mobile wallets are part of the overall mobile financial services market. They fall under the category of mobile payments and are especially used for local and remote mobile payments.

Key Topics Covered:

1. Introduction

2. Market Overview and Key Definitions

Mobile Wallets

Mobile Wallet Functionality and Benefits

Types of Mobile Wallets

Consumer Choices and Implications

3. The Mobile Wallet Value Chain

Actual Payments Process - The Consumer Experience

4. Business Model for Mobile Wallet Platform Providers

Cloud-based Mobile Wallet Providers

5. Licensing, Regulation, and Standards

6. Strategic Roadmap for Mobile Wallets

7. Entities Offering Mobile Wallets

Key Success Factors for Mobile Wallet Providers

8. Market Forecasts

9. The Last Word

For more information visit http://www.researchandmarkets.com/research/ggd377/us_mobile_wallet.

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