Research and Markets (http://www.researchandmarkets.com/research/chl8mm/taking) has announced the addition of the "Taking Purpose-Built Analytics Where It Has Never Gone Before: The Monetization of Network Operations and Engineering" report to their offering.

This SPIE examines the conundrum tied to the blurring of O&M functions, with a specific focus on Financial Assurance. One supplier -TEOCO- is bridging the gap between Operations functions, particularly traditional engineering planning and network optimization, and the business-defining Monetization functions of revenue generation, customer experience, and margin management.

Many in the communications industry have bemoaned for years the silo mentality of communications service providers' (CSPs) Operat ions and Monetization (O&M) solutions. Silos started as the perceived least risky way to introduce the business management, billing, and operations support functions necessary for meeting the needs of new service offerings.

For example, approximately years ago, CSPs started offering bundled services. In this business environment, a fixedline voice provider would incorporate mobile services as a major component to the service bundle. To best meet time-to-market objectives, the installed set of O&M systems addressing the mobile services domain was retained sideby-side with the installed systems maintaining support for fixed-line services.

Key Topics Covered:

1. Introduction

2. Financial Assurance from a Monetization Viewpoint

3. Margin Assurance - The Fuzzy Middle Ground

4. Houston, We Have a Problem: A Silo Mindset Still Prevails But . . .

5. A Look from the Operations Side

6. Purpose-Built Analytics Can Drive the Operations & Monetization Processes

7. The TEOCO Customer Analytics Platform - Spanning O&M

8. Stratecast - The Last Word

For more information visit http://www.researchandmarkets.com/research/chl8mm/taking