Research and Markets (http://www.researchandmarkets.com/research/kd9j5d/study_of_home) has announced the addition of the "Study of Home Diagnostics & Self-Directed Healthcare " report to their offering.

Many U.S. adults avoid doctors as much as possible and nearly half of adults prefer to use home diagnostic devices to monitor their own health whenever possible. Multi-sponsor Surveys' report on Home Diagnostics & Self-Directed Healthcare examines consumers' approach to healthcare and willingness to take charge by monitoring their own health with home diagnostic devices and tests. This consumer insights report is based on interviews conducted among a nationally representative sample of 1,009 adults.

Analysis focuses on identifying best prospects' for home diagnostic products by examining the following topics:

  • Ownership of medical home diagnostic devices
  • Use of home medical diagnostic tests
  • Demographic and wellness profiles of users of home diagnostic devices
  • Home diagnostic devices/tests likely to use in future
  • Interest in linking devices to SmartPhone/computer
  • Use of walk-in medical clinics, including services sought
  • Health status and use of prescription medication for chronic conditions
  • Insurance coverage and prescription coverage
  • Attitudes toward managing their own healthcare

This report includes an attitudinal Market Segmentation Analysis that divides the population into 5 groups differentiated with regard to their approach to healthcare, interest in home diagnostics and willingness to use new technologies.

These segments include: Health Techies, Doctor Plus Self-Directed, Clean Living & Compliant, Avoid Doctor/Live Healthy and the Inactive & Uninvolved. Each segment is profiled to provide an understanding of the consumer mind-set most receptive to home diagnostic products.

Products Mentioned:

  • Blood Pressure Monitor
  • Glucose Monitor
  • Heart Rate Monitor
  • Pulse Oximeter
  • Peak Flow Meter
  • Digital Thermometer
  • Digital Body Scale
  • Digital Fitness Devices
  • Apps for Tracking Exercise/Calories
  • Alcohol Level Test Kit
  • Cholesterol Test Kit
  • Drug Screening Kit
  • Occult Blood Test Kit
  • Pregnancy Test
  • Fertility Test
  • Ovulation Test
  • Vaginal Yeast Infection Test Kit
  • Hepatitis B Test Kit
  • Prostate Screening Test Kit
  • HIV Home Test Kit
  • Urinary Tract Infection Test Kit

For more information visit http://www.researchandmarkets.com/research/kd9j5d/study_of_home