Research and Markets: Global Online Lingerie Market 2015-2019 with Calvin Klein, L Brands, Lejaby, Lise Charmel & Rosy Dominating

January 07, 2015 at 03:50 pm

Research and Markets (http://www.researchandmarkets.com/research/ngl2pb/global_online) has announced the addition of the "Global Online Lingerie Market 2015-2019" report to their offering.

The analysts forecast the Global Online Lingerie market to grow at a CAGR of 18.18% over the period 2014-2019.

The concept of online lingerie stores that offers a wide range of international and private labels under one platform has only further improved the growth prospects for the Lingerie industry as a whole.

One of the key trends emerging in the market is the launch of online stores by many famous brands such as L Brands (Victoria's Secret) and Calvin Klein. These online stores are more alluring and fascinating than the brick and mortar stores.

According to the report, the increased smartphone penetration and availability of measurement apps, which offer customized searching experience to consumers is one of the key drivers of the market. Consumers can check and buy products online as they can access the internet on the move.

Further, the report states that one of the biggest challenges in the Global Online Lingerie market is the difficulty in choosing the right size that fits the customer. Customers find it difficult to buy lingerie from a brick and mortar store because the availability of the correct product is a challenge. Online purchases of lingerie can be difficult as customers do not have an option to try before purchasing.

Key Vendors