Research and Markets (http://www.researchandmarkets.com/research/3mq6tr/global_nfc) has announced the addition of the "Global NFC Transaction Market 2015-2019" report to their offering.
NFC is a standard short-range connectivity, which uses high frequency wireless communication technology for peer-to-peer communication between two devices. End-users can use this technology to transfer data from one devices to another. NFC technology has revolutionized the ways in which people access, use data and information. NFC-enabled devices can be used for mobile payment, loyalty programs, interactive advertising, ID authentication, and transit fare collection. NFC transactions are the contactless transaction that uses NFC technology through mobile devices.
One key trend emerging in this market is the increased penetration of NFC-enabled handsets in the Global Mobile Phones market. Smartphones users now prefer and use NFC-enabled smartphones, which is leading to the increased penetration of NFC-enabled smartphones worldwide.
According to the report, declining prices of NFC technology are one of the major drivers in the market. Rapid advances in technology have led to a decline in prices of NFC chips making them affordable for consumers. Consumers now use their mobile devices to make payments for purchases and this presents ample opportunities to NFC vendors in the market.
Further, the report states that the slow adoption of NFC for payments, especially in the US and Europe, is a major challenge in the market. Weak NFC infrastructures such as limited number of NFC POS terminals deployed worldwide restrict the growth of the NFC Payments market.
Key Vendors
- Broadcom
- Infineon Technologies
- MasterCard
- NXP Semiconductors
- PayPal
- Softcard
- Visa
Key Topics Covered:
- Executive Summary
- List of Abbreviations
- Scope of the Report
- Market Research Methodology
- Introduction
- Market Landscape
- Geographical Segmentation
- Key Leading Countries
- Buying Criteria
- Market Growth Drivers
- Drivers and their Impact
- Market Challenges
- Impact of Drivers and Challenges
- Market Trends
- Trends and their Impact
- Vendor Landscape
- Key Vendor Analysis
For more information visit http://www.researchandmarkets.com/research/3mq6tr/global_nfc
