The "DRESS&DANCE" pilot project was organised by students at the InHolland University and Maud Gussenhoven, who manages the city's central Reguliersdwarsstraat street.
"It is sad that this is needed but there have been incidents that have made people feel unsafe," said Gussenhoven.
Even though Amsterdam is known as a queer-friendly city and will host the WorldPride festival in 2026, a Dutch government report showed that of the 823 reports of discrimination made to the Amsterdam police in 2021, 310 were based on sexual orientation.
"Some people who see me, can't keep their thoughts to themselves. And sometimes they even feel the need to follow me", said trans person Eli Verboket as they finished putting on make-up at the salon.
As they stepped outside for a smoke, a passerby yelled a homophobic slur.
"That's why this concept is important: to safely give people the option to showcase their true selves, especially people who haven't come out yet," they said.
(Reporting by Charlotte Van Campenhout; Editing by Alexandra Hudson)
By Charlotte Van Campenhout
