The "Energy Drinks Market in Latin America 2017-2021" report has been added to ResearchAndMarkets.com's offering.

Energy drinks market in Latin America to grow at a CAGR of 11.92% during the period 2017-2021.

One trend in the market is launch of energy drinks made using natural ingredients. With the increasing consumer concerns regarding the health issues associated with the excessive consumption of energy drinks on a regular basis, vendors have now started to focus on producing energy drinks based on natural ingredients, like with extracts from organic guarana and organic raw green coffee beans.

One driver in the market is increasing urbanization in Latin America. The increasing urbanization in the countries in Latin America is yet another driver for the growth of the energy drinks market in the region. According to the World Bank, almost 77.1% of the total population in Latin America resides in urban areas. Latin America has the highest urban population in the world and it is set to grow in the future. Urbane consumers have started opting for energy drinks that can provide them with instant energy to cope up with their hectic lifestyles.

One challenge in the market is negative image of energy drinks among consumers. Several harmful effects of the consumption of energy drinks have been reported in the region in recent times, owing to which, a negative image of the product has been created among consumers. This factor is a challenge for the market, and can restrict the market's growth rate in the coming years. It has been reported that the continuous consumption of energy drinks can cause several health problems and can even lead to premature deaths in healthy adults. To overcome such health impacts, players are ramping up their marketing activities and trying to bring out more natural energy drinks using ingredients such as organic Brazilian guarana and organic raw Brazilian coffee seed.

Key Vendors

  • Grupo Petrópolis
  • Monster Energy
  • PepsiCo
  • Red Bull

Other Prominent Vendors

  • AJE
  • Corporacin Lindley
  • Empresas Polar
  • Montevideo Refrescos
  • Brasil Beverages
  • Postobon
  • Quala

For more information about this report visit https://www.researchandmarkets.com/research/z53kfm/latin_america?w=4