CINCINNATI, Jan. 23, 2019 /PRNewswire/ -- Invisible Ink Tattoo Removers, the world's leading provider of tattoo removal services with more than 55,000 successful treatments to date, announced today that Mike Stitt has been appointed as the company's new Chief Executive Officer and a member of the company's Board of Directors. Stitt, who served as an advisor to the organization since January 2014, previously served as President, North America at Travelzoo Inc. Dick Satterfield, Founder and previous Chief Executive Officer, will remain a member of the company's Board of Directors.
"Mike is a world-class leader with more than 20 years' experience successfully growing businesses and building teams, especially in the digital realm. He will lead the company as we expand further beyond our 20-center footprint and digitize the tattoo and tattoo removal experience," said Satterfield.
According to market research, the tattoo and tattoo removal industry was worth around $3 billion (USD) in 2018 and growing rapidly each year. 3 in 10 Americans have a tattoo and that proportion climbs to nearly half among millennials. The industry has consistently expanded, with a 9.2% growth rate over the last five years and a forecast study of the tattoo removal industry conducted by Market Research Future suggests compound annual growth rates as high as 15%.
"At Invisible Ink Tattoo Removers, we are pro-tattoo and pro-change," Stitt said. "Our mission comes alive in a simple question: 'People change. Why do tattoos have to be forever?' The opportunity to enable millions of personal change journeys that positively impact people's lives drew me to this organization. I am proud and excited to lead the company into the future as we help people embrace life's changes, skin deep and beyond." Stitt continued, "I'm even starting the removal process myself – but will also be getting a new tattoo to demonstrate our commitment to being pro-tattoo and pro-change."
Most recently, Stitt spent 14 years helping to build and grow Travelzoo, the global travel, entertainment and media commerce company, where he rose from entry-level Associate Producer to President, North America. Stitt holds a B.A. in Advertising from Iowa State University and earned an MBA from the MIT Sloan School of Management.
"There's a reason 99% of our customers give us 'highly positive' reviews after going through our tattoo removal process – it's our people, our technology, our experience and our unique Ink Analytics™ platform," Stitt said. "We will stay true to our core values of helping people change with integrity, lasting relationships and the latest science and technology; we also believe in helping anyone change, without judgment."
About Invisible Ink Tattoo Removers
With more than 55,000 successful treatments completed, Invisible Ink Tattoo Removers is the largest tattoo removal company in the United States. Using innovative PicoWay® laser technology and the proprietary Ink Analytics™ diagnostic tool that shows clients exactly what they can expect during the tattoo removal process, Invisible Ink Tattoo Removers is on the cutting edge of tattoo removal science and technology. Additionally, the Invisible Ink Tattoo Removers Guarantee ensures results exceed expectations, or clients can receive free removal treatments for up to a year.
For more information, please visit www.invisibleinktattooremovers.com.
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Contact:
Michael Horecki
mhorecki@evokebrands.com
608.556.6999
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SOURCE Invisible Ink Tattoo Removers
