Mistic®, maker of high quality, value-priced electronic cigarettes and vapor products, today announced its Haus® Personal Vaporizer will be sold nationwide this spring across mass merchandise, convenience, dollar store and grocery retail channels, offering current adult smokers even more choices to switch to a unique alternative that minimizes many of the negative effects of traditional tobacco.

Soon to be available at over 15,000 retail locations across the United States, including Walmart, Circle K, The Pantry, Family Dollar, H-E-B, Winn-Dixie and Bi-Lo, and other national and regional distributors, the Haus Personal Vaporizer by Mistic will be on exhibit at Tobacco Plus Convenience Expo 2014 (Booth #799M), being held at the Las Vegas Convention Center today and Thursday, January 30.

"Mistic is setting the standard for quality, value and taste within the electronic cigarette and vaping industry," said John Wiesehan Jr., CEO of Mistic. "Our retail partners chose Mistic to develop Haus because of our reputation for quality and increasing demand among adult smokers who want to create their own vaping experiences as they transition away from traditional cigarettes."

Offered in blue or black with stainless steel fittings and a light activated on/off control, Haus' streamlined, light-weight design and high-powered lithium ion battery make Mistic's new vaporizer ideal for all levels of vaper users. Retailing for $24.99, the Haus Personal Vaporizer will be sold as a complete starter system, equipped with a specially designed unit and tank with a sleek, soft handle for added comfort and style, lithium ion battery, USB charger and lanyard for easy carrying access.

"We listened to what our retailers wanted and developed an individual personal vaping unit to be rolled out nationally across multiple store channels," said Wiesehan. "Haus also provides the added convenience for consumers of being available nationally from a trusted brand of vapor products and accessories."

Allowing vapers the flexibility to choose from a variety of taste profiles, five distinct blends will be available to use with the Haus Personal Vaporizer, such as American Blend, Cool Ice, Washington Red, Java and Ocean Mist. Retailing at $7.99 for a 10mL tamper- and child-proof, slow-drip bottle, Mistic's e-liquid, like all of its other electronic cigarette products, is made and bottled in the United States.

About Mistic

Mistic® electronic cigarettes is a conscious-minded brand of high-quality vapor products, primarily sold through brick-and-mortar retail channels under the direction of its parent company, Ballantyne Brands. Mistic electronic cigarettes and vapor products are sold in approximately 40,000 retail outlets across the country, including Walmart, Walmart Neighborhood Market Stores, Rite Aid Drug Stores, Kangaroo Express, Circle K, Winn Dixie/Bi-Lo, Food Lion, among many others. Mistic offers rechargeable and non-rechargeable e-cigarettes in both traditional tobacco and menthol at a variety of nicotine levels. The Mistic team continually works to provide customers with the highest quality products available at a price below its competitors and much less than that of traditional cigarettes. Mistic's product innovations provide customers with a more convenient and enjoyable alternative smoking experience.

For more information, visit www.misticecigs.com. Get involved! Follow us on Twitter, watch us on YouTube or become a fan on Facebook.

PondelWilkinson
George Medici, gmedici@pondel.com
Ron Neal, rneal@pondel.com
310-279-5980