By Harvard Business Review Press is pleased to announce the publication of the paperback edition of Conscious Capitalism: Liberating the Heroic Spirit of Business by John Mackey, co-founder and co-CEO of Whole Foods Market and Raj Sisodia, business professor at Babson College, and co-founder of the Conscious Capitalism Institute.
With nearly 90,000 copies shipped globally in all formats since the book's debut in January 2013, this New York Times and Wall Street Journal best-selling book is now available with a new preface from the authors.
In Conscious Capitalism, Mackey and Sisodia argue for the inherent good of both business and capitalism, and illustrate how these two forces can--and do--work most powerfully to create value for all stakeholders: customers, employees, suppliers, investors, society and the environment. They highlight companies like Google, Nordstrom, Patagonia, Starbucks, and The Container Store - as well as small firms and entrepreneurs - that have adopted "Conscious Capitalism" as a better way of doing business.
"When Conscious Capitalism was published a year ago, the ideas that it contained were considered radical by many," note Mackey and Sisodia in the new preface. "At a time when business is vilified and caricatured as the source of virtually every problem and the solution to none, this message has been an inspiration to many entrepreneurs and business leaders who want to have a positive impact on the world--while also building thriving businesses that provided excellent economic returns."
"Conscious Capitalism is more than a book, it's a movement. The paperback edition will help John and Raj's ideas reach an even broader audience, and will also allow fans to share their inspiration with their teams and colleagues," said Tim Sullivan, Editorial Director of Harvard Business Review Press.
The original edition of Conscious Capitalism has been featured in the Financial Times, the Wall Street Journal, New York Times, Forbes, the Huffington Post and more.
For more on the paperback edition of Conscious Capitalism visit: http://bit.ly/19fLmgd
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Harvard Business Review
Nina Nocciolino, 617-783-7704
nnocciolino@hbr.org
