Research and Markets has announced the addition of the "Global Outdoor Advertising Market: Industry Analysis & Outlook (2017-2021)" report to their offering.

Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes. Outdoor advertising market consists of advertiser spending on out-of-home media such as billboards, street furniture, transit displays (bus sides, on-train print, taxi wraps), sports arena displays and captive ad networks as well as other formats. This form of advertising works all the seven days of the week and twenty-four hours a day.

The key factors driving the growth of outdoor advertising market are growing urbanization, expansion of digital outdoor advertising and mobile integration. Some of the noteworthy trends and developments of this industry are the number of digital screens is increasing, customized real-time outdoor advertising, increasing innovation, growing spending on transportation infrastructure, improved analytics and emerging internet of things. However, the expansion of the market is hindered by stringent regulations and billboard operators as permit holders.

The major trends, growth drivers as well as issues being faced by the industry are being presented in this report. The four major players in the industry, JC Decaux, Clear Channel Outdoor, Outfront Media Inc. and Lamar Advertising Company are being profiled.

Companies Mentioned:

  • Clear Channel Outdoor Holdings, Inc.
  • JCDecaux
  • Lamar Advertising Company
  • Outfront Media Inc.

Key Topics Covered:

1. Market Overview

2. Advertising Market Analysis

3. Outdoor Advertising Market Analysis

4. Regional Market Analysis

5. Market Dynamics

6. Competitive Landscape

7. Company Profiles

For more information about this report visit http://www.researchandmarkets.com/research/7xhmhf/global_outdoor