NEW YORK, NY--(Marketwired - Jan 15, 2016) -  Adorama, one of the world's largest photography, video, audio, imaging and electronics retailers, today announced it will be accepting preorders for the newest Fuji X-Series cameras, including the flagship FUJIFILM X-Pro2 rangefinder-style camera; the FUJIFILM X-E2S, a premium rangefinder-style mirrorless camera; and the brand new FUJIFILM X70, a premium fixed lens digital camera that features a FUJINON 18.5mmF2.8 lens. Also available for preorder is the new FUJINON XF100-400mmF4.5-5.6 R LM OIS WR -- a weather-sealed, superior telephoto lens.

AdoramaTV Gets the Exclusive First Look
Adorama photography specialist Daniel Norton is one of the first to get his hands on the new FUJIFILM X-Pro2 and FUJINON XF100-400mmF4.5-5.6 R LM OIS WR lens. Watch Daniel's exclusive interview with Justin Stailey of Fuji, then see the two shoot with the new camera and lens in New York City, only on AdoramaTV.

Read About the Latest Fuji X-Series Innovations in the Adorama Learning Center
Adorama Learning Center's digital imaging expert Mason Resnick takes a first look at the new X-Series cameras from Fuji. Of the new flagship X-Pro 2, Mason says, "The key upgrade here is the sensor, bumped up from the original 16MP version to an all-new 24.3MP APS-C Trans CMOS III sensor. Its native ISO range, 200-12,800, is expandable down to ISO 100 in the low end, and up to ISO 51,200 in the upper range -- one stop faster than its predecessor. The sensor retains the same semi-randomized pixel array, which has impressed users with its more film-like image characteristics in earlier models. In addition to higher still image resolution, the camera can capture full 1080p HD video at a faster frame rate of 60fps."

FUJIFILM X-Pro2
The newest generation of Fuji's flagship rangefinder-style camera in the award-winning X-Series line, the FUJIFILM X-Pro2 features an innovative Advanced Hybrid Multi Viewfinder, enabling photographers to quickly switch between optical and electronic viewfinders. A new 24.3MP X-Trans CMOS III sensor results in truly remarkable image resolution, while a new X-Processor Pro delivers dramatically quick response times for unmatched overall performance.

These features combined with the the ultra-high image quality of FUJINON X-Mount lenses and Fujifilm's world-renowned color reproduction technology, the FUJIFILM X-Pro2 delivers the best ever results from an X-Series camera.

FUJIFILM X-Pro2 Key Features:

  • World's first Advanced Hybrid Multi Viewfinder with 2.36 million dots and maximum speed of 85 frames per second
  • 24.3MP APS-C X-Trans CMOS III Sensor
  • Dust and splash-resistant body with more than 61 points of weather sealing and freeze resistance to 14°F
  • High-precision 3" rear display with 1.62 million dots
  • Dual memory card slots (Slot 1 compatible with UHS-II Standards)
  • Maximum ISO performance up to 12800 sensitivity; Extended ISO ISO100, 25600, 51200
  • Innovative electric charge transfer rate for ultra-fast readout speeds
  • Full HD video 1080p at 60fps
  • Advanced creative filters

FUJIFILM X-E2S
The new FUJIFILM X-E2S is a premium rangefinder-style mirrorless camera, featuring both a Real-Time Viewfinder with a large magnification of 0.62X, plus an electronic viewfinder with an incredibly short display lag time of just 0.005 seconds. The durable and compact X-E2S gives users an enhanced autofocus system, an improved grip, an electronic shutter, and a new, easy-to-use graphical user interface design, allowing extremely fast access to essential settings.

Mason says: "The camera features milled aluminum dial controls and a classic look and feel, but there have been several improvements under the hood. The EVF's display lag time has been reduced to 0.005 seconds, which is virtually instantaneous; the focus system and grip have been improved, and the new electronic shutter offers an action-freezing top shutter speed of 1/32,000 second."

FUJIFILM X-E2S Key Features:

  • 16.3MP APS-C X-Trans CMOS II Sensor
  • Scratch-resistant, high-definition 3" LCD display with 1,040K dots
  • New AF system offers the 49-point Single Point mode for fast, precise focusing, and a new Zone and Wide/Tracking modes with a 77-point area to capture moving subjects
  • Maximum ISO performance up to 51200 sensitivity
  • Near silent electronic shutter capable of exposures up to 1/32,000 second
  • Two command dials and seven customizable function buttons
  • Auto Mode Switch for quickly changing to an advanced auto mode with optimized settings
  • Super Intelligent pop-up flash
  • Full HD video 1080p at 60fps
  • Advanced creative filters

FUJIFILM X70 Digital Camera
Brand new to Fuji's X-Series line, FUJIFILM X70 is a newly designed premium fixed lens digital camera that features a FUJINON 18.5mmF2.8 lens (28mm in 35mm format equivalent). From landscapes to everyday snapshots, the X70 elegantly combines simple, manual operation with superior image quality and versatile picture-taking functions. It's the first X-Series camera to offer a touchscreen display that rotates 180 degrees, enabling users to shoot from up high and down low and to capture selfies.

Using a 16.3MP APS-C X-Trans CMOS II Sensor for extraordinary image resolution, the compact FUJIFILM X70 features as aperture settings in 1/3 stop increments. The new Auto Mode Switch lever allows photographers to select its fully automatic Advanced SR Auto mode, in which the camera automatically chooses the optimum settings for great results on any scene.

FUJIFILM X70 Key Features:

  • 16.3MP APS-C X-Trans CMOS II Sensor
  • Uses the FUJINON 18.5mm F2.8 lens with 7 elements in 5 groups, and 2 high-performance aspherical elements
  • High-definition, touchscreen 3" tilting (180o) LCD display with 1.04 million dots
  • Maximum ISO performance up to 51200 sensitivity
  • New AF system offers the 49-point Single Point mode for fast, precise focusing, and a new Zone and Wide/Tracking modes with a 77-point area to capture moving subjects
  • Near silent electronic shutter capable of exposures up to 1/32,000 second
  • Digital teleconverter offers focal ranges of 35mm and 50mm
  • Full HD video 1080p at 60fps
  • Advanced creative filters

FUJINON XF100-400mmF4.5-5.6 R LM OIS WR Lens
The new FUJINON XF100-400mmF4.5-5.6 R LM OIS WR lens is a weather-sealed, superior telephoto lens that gives photographers exceptionally sharp images, with a 152mm-609mm equivalent in 35mm format. The high-performance FUJINON X-Mount lens includes five ED lenses and one Super ED lens to help reduce chromatic aberration that often occurs in telephoto lenses, delivering impressive, professional image quality as a result.

The XF100-400mmF4.5-5.6 R LM OIS WR was designed for handheld shooting with a 5.0-stop image stabilization system, while twin linear motors for speedy autofocus makes it perfect for shooting fast-moving subjects. The lens is water and dust resistant and can operate in temperatures as low as 14°F, making it ideal for use in a wide range of outdoor shooting conditions.

FUJINON XF100-400mmF4.5-5.6 R LM OIS WR Key Features:

  • Uses 21 elements in 14 groups, and 5 extra-low dispersion elements and 1 super extra low dispersion elements
  • Weather-sealed with 13 water and dust resistant seals at 12 points
  • Included lens hood features a sliding window for accessing a polarizing filter and locking mechanism
  • Compatible with the XF1.4X TC WR teleconverter (140-560mm F6.3-8 or 213-853mm in 35mm equivalent)

Pricing and Availability*
The FUJI FILM X-Pro2 body is now available for preorder from Adorama for 1,699.95 USD, and is set to begin shipping in February, 2016.

The FUJIFILM X-E2S body is now available (black and silver models) for preorder from Adorama for 699.95 USD. The FUJIFILM X-E2S with XF18-55mm F2.8-4 R Lens Kit is also available (black and silver models) for preorder from Adorama for 999.95 USD. Both are set to begin shipping in February, 2016

The FUJIFILM X70 Digital Camera is now available (black and silver models) for preorder from Adorama for 799.95 USD, and is set to begin shipping in February, 2016.

The FUJINON XF100-400mmF4.5-5.6 R LM OIS WR Lens is now available for preorder from Adorama for 1,899.95 USD, and is set to begin shipping in February, 2016.

*All orders will be shipped on a first come, first serve basis. Adorama does not charge credit cards until item is shipped.

ADORAMA: More Than a Camera Store
Adorama is more than a camera store -- it's one of the world's largest photography, video, audio and computer retailers. Serving customers for more than 35 years, Adorama has grown from its flagship NYC store to include the leading online destination for imaging and consumer electronics. Adorama's vast product offerings encompass home entertainment, mobile computing, and professional video and audio, while its services include an in-house photo lab, AdoramaPix; resources and gear for photographers, filmmakers, production studios, broadcasting and post houses, and recording artists through Adorama Pro; pro equipment rental at Adorama Rental Company; and the award-winning Adorama Learning Center, which offers free creative education in online channels such as the popular Adorama TV. 

Adorama is listed as one of the top five electronics retailers by Consumer Reports, "Best of the Web" by Forbes.com, Internet Retailers Top 100, and is the official Electronics Retailer of the NY Giants.

Visit ADORAMA at www.adorama.com.

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