Siteworx, LLC, announced today that it will co-host guest speaker Anjali Yakkundi, Analyst at Forrester Research, Inc. for a live webinar on January 14, 2014 at 11 AM EST. Yakkundi will be joined on the live webcast by Luke Barton, Siteworx Director of Technology & Alliances, and Jan Dejosse, ADAM Software CMO.

Leveraging research shared in the popular Forrester Research report, "Best Practices: Digital Asset Management, 2013," Yakkundi will discuss the service and solution landscape for this business critical technology, including: DAM implementation recommendations; common DAM adoption barriers; and, suggestions to smooth governance and change management when implementing digital asset management in an enterprise environment.

"We're seeing a growing need among digital marketers to centralize the way they manage digital assets across the enterprise," says Luke Barton, Siteworx Director of Technology and Strategic Alliances. In fact, according to KMWorld's October 2013 DAM: Go with the Flow, "Digital asset management is rapidly becoming one of the most critical pieces in a company's overall content management strategy, because of its impact on maintaining intellectual property, facilitating marketing and supporting many other functions."

"Companies nowadays use different media, target different audiences and deliver their message simultaneously in a wide range of channels," says Dejosse. "In that perspective, the DAM system can no longer be viewed as an isolated island but rather as a strategic part of the Marketing Technology landscape where DAM becomes the single source of content for all rich media asset driven processes."

Webinar attendees will learn:

  • The challenges, benefits and opportunities of a DAM system
  • How to prevent common digital asset management pitfalls such as inadequate governance and change management, IT-centric waterfall implementation approaches, and product selection and evaluation criteria that fail to address business goals
  • How Siteworx and ADAM Software helped a large scale marketing firm improve efficiency by integrating DAM as a complement to their enterprise marketing technology stack

Register for the live webinar at: https://www2.gotomeeting.com/register/490455890.

Download the complimentary Best Practices: Digital Asset Management, 2013 report at: http://www.siteworx.com/news/whitepapers/digital-asset-management-best-practices.

Find more DAM resources at: http://www.siteworx.com/expertise/offerings/digital-asset-management.

About Siteworx

Siteworx is an award-winning digital experience agency with deep roots in experience design, web content management (WCM), eCommerce, digital asset management (DAM), and systems integration. For more than a decade, our uncommon blend of technology and design know-how has helped digital leaders such as Time Warner Cable, Citrix Online and Mandarin Oriental Hotel Group discover, create and deploy best-in-class multi-channel experiences and connect with their customers and prospects in more engaging, more profitable ways.

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Siteworx, LLC
Media Contact:
Melissa Mailley, 703-657-1287
mmailley@siteworx.com