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China Fortune Financial Group Limited

(Incorporated in the Cayman Islands with limited liability)

(Stock Code: 290)
Website: http://www.290.com.hk

ANNOUNCEMENT

INSIDE INFORMATION

IN RELATION TO A PROPOSED DISPOSAL

This announcement is made by the Company pursuant to Rule 13.09(2)(a) of the Listing Rules and the Inside Information Provisions under Part XIVA of the Securities and Futures Ordinance (Cap. 571, Laws of Hong Kong).
The Board announces that on 29 January 2014, Gold Kingdom has notified the Purchaser to reject the Offer. Accordingly, the Proposed Disposal will not proceed. The Board considers that the Rejection of the Offer will not have any material adverse impact on the Group.
Shareholders and public investors are advised to exercise caution when dealing in the shares in the Company.
Reference is made to the announcement of China Fortune Financial Group Limited (the
''Company'') dated 3 January 2014 in relation to the Proposed Disposal (the ''Announcement''). Terms used in this announcement shall have the same meanings as defined in the Announcement unless otherwise stated.
REJECTION OF THE OFFER
The Board announces that on 29 January 2014, Gold Kingdom has notified the Purchaser to reject the Offer (the ''Rejection of the Offer''). Accordingly, the Proposed Disposal will not proceed. After taking into account the current business strategy and financial position of the Group, the Directors are of the view that it is in the interest of the Company and its shareholders to retain the Group's interest in Runtong for its business prospects and potential returns to be brought to its shareholders.
The Board considers that the Rejection of the Offer will not have any material adverse impact on the Group.
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Shareholders and public investors are advised to exercise caution when dealing in the shares in the
Company.
By Order of the Board of
China Fortune Financial Group Limited
NG Cheuk Fan Keith
Managing Director
Hong Kong, 29 January 2014
As at the date of this announcement, the Board consists of four executive Directors, namely Mr. Zhang Min (Chairman), Mr. Ng Cheuk Fan Keith (Managing Director), Mr. Hon Chun Yu and Mr. Xia Yingyan; two non-executive Directors, namely Mr. Wong Kam Fat Tony (Vice- chairman) and Mr. Wu Ling; and three independent non-executive Directors, namely Mr. Lam Ka Wai Graham, Mr. Ng Kay Kwok and Mr. Tam B Ray Billy.
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