Blue Chip Marketing Worldwide, an independent, global marketing agency announced that it was named agency of record for Bomb Pop, the iconic red-white-and-blue frozen treat. Blue Chip will be responsible for managing and executing all facets of the Bomb Pop communications plan, including creative, media, digital, public relations, as well as shopper and retailer marketing support where needed.
“We are thrilled to partner with Bomb Pop,” said Stanton Kawer, CEO of Blue Chip Marketing Worldwide. “This is an exciting opportunity to work on a brand that is a part of our collective American consciousness. We all have positive childhood memories of Bomb Pops, now we are being entrusted to bring back the excitement of this ice cream truck classic to a whole new generation of moms and kids.”
The original cherry, lime and blue raspberry frozen treats were introduced in 1955, and the brand became a part of Iowa-based Wells Enterprises, Inc., in 1991. Wells Enterprises also owns the Blue Bunny ice cream brand.
“Blue Chip has been a trusted partner for many years, and we’re excited to expand that relationship,” said Adam Baumgartner, vice president of marketing, Wells Enterprises, Inc. “Their integrated approach and depth of expertise in branding will propel the Bomb Pop brand forward.”
Blue Chip Marketing Worldwide has had a long-standing partnership with Wells as its customer marketing agency of record, but the Bomb Pop account represents a significant expansion of responsibilities for the agency.
About Blue Chip Marketing Worldwide
Blue Chip Marketing Worldwide (www.bluechipmarketingworldwide.com) an independent, full-service global marketing agency that delivers results by uniting brands to sales for clients in the retail, healthcare and branding sectors. Named to the Crain’s Chicago Business’ Fast Fifty for the last four years and recognized as one of the top 20 best shopper marketing agencies by Hub Magazine in 2014, Blue Chip delivers transformational growth for high-profile clients such as Procter & Gamble, Celestial Seasonings, Ricola, Blue Bunny, Fisher, Amgen and Alva-Amco through the creation and execution of innovative, multi-platform marketing campaigns. Blue Chip Marketing Worldwide is based in Northbrook, IL.
About Wells Enterprises, Inc. and Bomb Pop
Wells Enterprises, Inc. is the largest privately held, family-owned ice cream and frozen treat manufacturer in the United States. The company was founded in 1913 and is headquartered in Le Mars, Iowa, the Ice Cream Capital of the World. Wells produces more than 1,100 ice cream and frozen novelty products, including its signature brand, Blue Bunny® (www.bluebunny.com), and the iconic Bomb Pop® (www.bombpop.com). Wells also manufactures licensed frozen treat brands including Weight Watchers® frozen novelties. Visit WellsEnterprisesInc.com.
