Asia Fruit Logistica : 2014-01-14 12:00:00.0 Who will make a breakthrough this year in Asia?

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2014-01-14 12:00:00.0

The New Year signals fresh opportunities to open up new markets in Asia. Make your offering stand out at ASIA FRUIT LOGISTICA 2014.

Hong Kong, 14 January 2014 - Mexican avocados and French kiwifruit were among a range of products to make breakthroughs in Asia's rapidly growing fresh fruit and vegetable market in 2013 - and many of them were showcased at ASIA FRUIT LOGISTICA, the region's only dedicated fresh produce trade show held each September in Hong Kong.

Which products and services will be the ones to open up new markets in 2014? Book your stand at ASIA FRUIT LOGISTICA on 3-5 September 2014 and gear up for growth this year.

Avocados have begun to catch on in various parts of Asia, and leading global marketer Mission Produce exhibited at ASIA FRUIT LOGISTICA for the first time in 2013 to capitalise on the huge sales potential the company sees for the product in this undeveloped market.

The China market is open to Mexican avocados, and Mission has joined forces with Chinese importer Lantao, a long-standing exhibitor at ASIA FRUIT LOGISTICA, to coordinate the fruit's landmark entry into the country's rapidly growing second-tier cities. The two companies have formed a strategic alliance to educate consumers and boost their awareness of avocados, since most Chinese consumers are still unfamiliar with the fruit.

"We believe that along with Lantao we can expand distribution and spark additional avocado consumption in China," Mission's Thomas Padilla enthused.

Following several years of hard work, French kiwifruit also celebrated a milestone in 2013 with the opening of the South Korean market. Leading exporter Prim'land was gearing up to launch its Oscar brand in South Korea at ASIA FRUIT LOGISTICA, where the company reported strong enquiries from buyers visiting its stand.

Like other exhibitors at ASIA FRUIT LOGISTICA, Prim'land was also making deals in Asia for markets outside Asia. The company announced an alliance with French stonefruit, apple and kiwifruit grower cooperative Fruits Union, which has agreed to market its kiwifruit globally under Prim'land's Oscar brand. Fruits Union's Vincent Faugier also said the cooperative might market its stonefruit through Prim'land in the future in a bid to develop exports outside France and the EU.

"We want to develop sales of our stonefruit into markets such as Eastern Europe and Russia, so this is a win-win situation," said Prim'land's Jean-Baptiste Pinel. "We are happy to make this announcement here in Hong Kong."

Deals were also being made in Asia for Asia at ASIA FRUIT LOGISTICA 2013. Leading international seed breeder Rijk Zwaan signed an agreement to work with Hong Kong-based hydroponic producer Jyco to grow and market the convenient one-cut lettuce variety, Salanova, for the local market.

Join the increasing number of companies from around the world doing business at ASIA FRUIT LOGISTICA and book your stand for the 2014 event, which takes place on 3-5 September at Hong Kong's AsiaWorld-Expo Center. Asiafruit Congress, the premier conference event for the region's fresh produce business, is held the day before ASIA FRUIT LOGISTICA on 2 September.

ASIA FRUIT LOGISTICA is exhibiting at FRUIT LOGISTICA, the world's leading fresh fruit and vegetable trade fair, in Berlin on 5-7 February. Get more information or find out about registering as an exhibitor or visitor at ASIA FRUIT LOGISTICA 2014 from Booth D-09A, Hall 6.2 or contact [e-mail]