Research and Markets (http://www.researchandmarkets.com/research/r47tf3/airlines_in_asia) has announced the addition of the "Airlines in Asia: Changing the Status Quo" report to their offering.

The Airlines in Asia: Changing the Status Quo global briefing offers an insight into to the size and shape of the Travel market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market from innovation, pricing, channel distribution to economic/lifestyle influences. Forecasts illustrate how the market is set to change and outlines the criteria for success.

The airline segment in Asia Pacific thrived in the last year with low cost carriers expected to continue to show a very strong growth. Infrastructure developments and establishment of new airline partnerships have been dominating the industry. Low fuel prices also helped airlines and their profitability, while new plane orders continued to be a strong area for growth. Rising Internet and financial card penetration have boosted online sales of airline tickets and advances in card security.

Driven by an increasingly urban demographic, intense competition with schedule operators and strong expansion plans, many of the low cost airlines in Asia Pacific are entering their maturing stage. The development of China's aviation infrastructure is a high priority for the local government. The Civil Aviation Administration of China announced that it will build 82 new airports across the country and refurbish a further 101 by 2015 as part of China's 12th 5-Year Plan, which is expected to take the number of airports in the country to around 230.

Key Topics Covered:

1. Introduction

- Scope

- Key findings

2. Market Background

- Asia Pacific in 2030

- The markets of the future

- Foreign investment increasing

- The middle class in emerging and developing Asia

- Hong Kong: Strong income levels

- China is slowing down

- but aviation infrastructure is growing

- Open Skies Policy in the ASEAN

- SWOT

3. Regional Performance

- Asia Pacific tops the leaderboard

- Tourist arrivals in Asia Pacific

- Air passengers flows

- Top markets for outbound departures in Asia

- Intra-regional demand on the up

- Low cost segment will continue to grow

- Asian travellers: The keen travellers

- Hedging is key

- Demand gives boost to fleet numbers

4. Competitive Landscape

- Air China remains the regional leader

- dwarfing the Asia Pacific competition

- Case Study: Air China

- Tactical moves to outmanoeuvre the competition

- Expansion through new fleet

- Minimal change to regional revenue exposure

- Chinese Airlines among the top global players

- Case study: Singapore Airlines

- Key strategic objectives and challenges

- Cathay Pacific overtaking Singapore Airlines?

- Low cost carriers ranking

- Case study: Cebu Air

- Aggressive growth

- India liberalising

5. Airline Travel Trends

- Rail: A real threat to airlines

- Business class in demand

- Japan: The low cost airline segment maturing?

- Mobile category: Increasing its dominance

Companies Mentioned

- Air China

- Cebu Air

- Singapore Airlines

For more information visit http://www.researchandmarkets.com/research/r47tf3/airlines_in_asia