Adams Golf to Make Many Aspirational Golfers Happy With Idea Black CB3 Irons

For Immediate Release

Adams Golf to Make Many Aspirational Golfers Happy With Idea Black CB3 Irons

Forged Game-Improvement Irons That Even Better Players Can Appreciate

PLANO, Texas - January 23, 2012 - When it comes to game-improvement irons, they can sometimes look a little thick and boxy, but not so with the latest from Adams Golf.  The introduction of the Idea Black CB3 Irons, which are finely-tuned and crafted from forged 8620 steel and designed to add forgiveness from the 4 iron through Gap Wedge, will have a wide range of players wanting to add these to their bags. It's the look, the feel and the performance that puts the CB3s in a class all to itself.

"With the CB3's we wanted to create a club with great feel and striking looks but also one that would perform well for a wide range of golfers," said Tim Reed, Vice President of Research and Development of Adams Golf.  "We accomplished this with the CB3.  Its design enhancements will definitely improve performance for the better player and the aspiring golfer as well."

Triple Milled & Multi-Material Advantage
The CB3 irons use a triple milled construction technique to enhance perimeter weighting and create an extremely thin face with precision grooves that deliver a high level of feel, performance and consistency.  The Idea Black CB3 Irons also feature a new multi-material badge in the back cavity which greatly improves vibration and sound.

Custom Fitting
The Idea Black CB3 Irons will be highly customizable.  Authorized Adams Golf fitters will have a CB3 fitting kit which has the ability to change lie angle, length, shaft flex and shaft type to fine tune the irons for each golfer's specific game.  This set will also be integrated into Adams Golf's HITfit application.  Based on an individual's 6-iron launch data, the HITfit app will recommend the proper set makeup including fairway woods, hybrids, irons, and wedges in order to provide the most optimized set each golfer's unique characteristics.

Stock and Custom Shaft Offerings
The Idea Black CB3 Irons will be offered with exceptional premium shafts: KBS Tour 90 (steel) or the Matrix Ozik Program 8.1 (graphite) as the stock shaft options.  Through the custom fitting process, other shafts are available at no additional cost (see below for a complete list). 

M. Puglielli Black Wedge - Improved Performance
For 2012, the forged M. Puglielli Black Wedges feature a new radial sole geometry that provides heel and toe relief to reduce turf interaction for more consistent shot making from all sorts of lies.  Increased spin performance and feel is delivered from a triple milling process (face, grooves and back cavity) along with a laser engraved face to achieve maximum permissible surface roughness.  In addition, the M. Puglielli Black Wedges will feature the DG Spinner shaft which can further increase spin up to 700 RPM for even more control.  These high performance wedges are offered in RH, LH and multiple bounce and loft combinations.

Models, Pricing and Availability
The Idea Black CB3 irons will have a suggested retail price (MSRP) for $899.99 (steel) and $1099.99 (graphite).  They will be offered in both right and left hand in regular, stiff and extra stiff flexes.  The Puglielli Black Wedges will have a suggested retail price of $149.99.  Both products will be available in stores and online beginning March 1st.

Available Models:

Idea Black CB3 Standard Set Makeup:              4-GW
Also available through custom order:              3-iron

Idea Black CB3 Custom Shaft Options:             
True Temper Dynamic Gold
Project X
Project X Flighted
KBS Tour
KBS Tour Smoke
KBS C-Taper ($15 upcharge)

2012 Puglielli Black Lofts and Bounces: 
52-08*, 54-08. 56-11*, 56-14, 58-06, 58-10, 60-01, 60-06* (* Available in Left-Hand)

Adams Golf (Nasdaq: ADGF), the maker of the #1 Hybrid on Tour, is driven to develop innovative products to allow golfers of all skill levels to enjoy the game of golf.  Adams Golf produces and sells golf equipment under the Adams Golf and Yes! Putters brands. or .