The "Rice Noodles Market in APAC 2017-2021" report has been added to ResearchAndMarkets.com's offering.

The rice noodles market in APAC to grow at a CAGR of 5.11% during the period 2017-2021.

One trend in the market is variety of flavors available in rice noodles. As taste is an important parameter for consumers to judge a brand, players are increasingly concentrating on possibilities to enhance the flavor of their product offerings. The variety of flavors in noodles is gradually becoming popular among consumers, and currently, many players are offering rice noodles with varied flavors.

One driver in the market is increasing demand for gluten-free products in APAC. The gluten-free food market is gradually increasing in APAC countries such as China and Australia owing to the increase in the number of health-conscious people and the rise in awareness about celiac diseases. There is no medication available currently to treat this disease, and the only way to avoid it is to switch to a gluten-free diet. Likewise, other factors such as the increase in the number of digestive health problems, weight management issues, and increasing requirement for nutritious food are propelling the demand for gluten-free food items.

One challenge in the market is increasing launches of other varieties of noodles in APAC. The rice noodles market in APAC is increasingly facing challenges due to the large number of launches of other noodle varieties within the region. For instance, in 2017, Nestle India launched MAGGI Masalas of India Noodles range with flavors like Amritsari Achari Masala Noodles, Mumbaiya Chatak Masala, Super Chennai Masala Noodles, and Bengali Jhaal Masala Noodles. In 2016, the company launched a new sub-brand of Maggi instant noodles, called Maggi Hot Heads, in four new flavors like peri, barbecue pepper, chili chicken, and green chili.

Key Vendors

  • Leong Guan Food Manufacturer
  • Nissin Foods
  • President Rice Products
  • Thaitan Foods International
  • Thai Preserved Food Factory

Other Prominent Vendors

  • ACECOOK VIETNAM
  • BICH CHI FOOD JOINT STOCK COMPANY
  • J.D. Food Products (Kin Dee)
  • MTR Foods
  • NONGSHIM
  • Penang Ah Lai White Curry Noodle
  • PT INDOFOOD SUKSES MAKMUR
  • Roland Foods
  • SA GIANG
  • The Kraft Heinz Company
  • Trident
  • VIFON (VIETNAM FOOD INDUSTRIES JOINT STOCK COMPANY)
  • Win Chance Foods (Thasia)
  • Ying Yong Food Products

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