ADDING and REPLACING The Marketing Alliance Announces Financial Results for Its Fiscal 2012 Second Quarter and Six Months Ended September 30, 2011

FY 2012 Second Quarter Financial Highlights Total revenues increased 24% to $5,955,098 from $4,795,842 in the prior year period Operating income of $3,319 down from $332,147 in prior year period Net loss of ($364,978) versus net income of $489,688 in prior year period

Add two tables after last graph of release: "Consolidated Statement of Operations" and "Consolidated Selected Balance Sheet Items"

The corrected release reads:

THE MARKETING ALLIANCE ANNOUNCES FINANCIAL RESULTS FOR ITS FISCAL 2012 SECOND QUARTER AND SIX MONTHS ENDED SEPTEMBER 30, 2011

FY 2012 Second Quarter Financial Highlights

• Total revenues increased 24% to $5,955,098 from $4,795,842 in the prior year period
• Operating income of $3,319 down from $332,147 in prior year period
• Net loss of ($364,978) versus net income of $489,688 in prior year period

The Marketing Alliance, Inc. (OTC: MAAL) ("TMA"), a provider of services and distributor of products to independent insurance agencies throughout the United States, today announced financial results for its fiscal 2012 second quarter and six months ended September 30, 2011.

Timothy M. Klusas, TMA's President, provided the following statement, "We are pleased with the Company's revenue growth during the quarter and the closing of our acquisition of JDC Construction, Inc. The effects of seasonality and timing on our Company were prominent this quarter. First, our growth in the insurance distribution business caused expenses to accelerate in payments to our distributors. We are proud to reward our distributors for their successes; however, because our arrangements with carriers are usually based on annual schedules, we may not see revenues related to these expenses in the same period we pay our distributors. Second, the new business formed from assets we acquired from JDC undertakes most of its agricultural work in the period between harvesting crops and the onset of winter, and then between the times the ground thaws until crops are planted. The remaining time, such as the period in this quarter, has historically been spent on maintenance activities in preparation for work when crops are not in the field and / or general construction work. Finally, during this period, the equity portion of our investment portfolio performed poorly during an adverse time for equities."

Klusas continued, "Once again I want to compliment our cadre of distributors for our increase in revenue and their success in a challenging macroeconomic environment. We continued to add to our infrastructure with a long-term view and were excited to see our distributors respond as affirmation of our strategy. We are also excited to see the new business from JDC perform in their busy season in the fall."

Fiscal 2012 Second Quarter Financial Review

• Total revenues for the three-month period ended September 30, 2011, were $5,955,098, an increase of 24%, from $4,795,842 in the fiscal year 2011 second quarter. The increase was partially due to an additional $555,858 received in construction revenue from JDC's operations, as well as a 13% increase in commission revenue over the prior-year period.
• Net operating revenue (gross profit) for the quarter was $1,058,179, compared to net operating revenue of $1,178,487 in the prior-year fiscal period. The decrease in gross profit was in part due to timing and seasonality as described above.
• Operating income in the quarter was $3,319, compared to operating income of $332,147, for the prior-year period, in part due to expenses related to the acquisition of certain assets of JDC Construction Inc., and its subsequent integration into the Company.
• Investment Income (net) in the quarter was ($587,442) compared to $391,982 in the prior year period. This figure includes unrealized gains and losses on investments of ($563,305) compared to $373,842 in the prior year period.
• Net loss for the fiscal 2012 second quarter was ($364,978), or a loss of ($0.17) per share, from net income of $489,688, or $0.23 per share, in the fiscal 2010 second quarter.

Fiscal 2011 Six Months Financial Review

• Total revenues for the six months ended September 30, 2011 were $11,762,595, compared to $9,781,117 in revenues for the prior-year period.
• Net operating revenue (gross profit) was $2,592,314 compared to net operating revenue of $2,682,505 in the prior-year fiscal period. The Company's gross profit margins declined to 22% from 27% in the prior-year period, due to the timing of distributor bonuses and commissions being paid, as well as the added direct and indirect costs of construction and its seasonality.
• Operating income decreased to $619,351 from $1,084,727 for the prior-year period, due to the timing of distributor bonuses and commissions and the indirect and direct construction costs for the second quarter as previously mentioned.
• Investment Income (net) in six-month period was ($639,270) compared to $117,524 in the prior year period. This figure includes Unrealized Gains and Losses on Investments of ($606,844) compared to $94,089 in the prior year period.
• Net income for the first six months of fiscal 2012 was $18,032, or $0.01 per share, compared to $752,577, or $0.36 per share, in the prior-year period.

Balance Sheet Information

TMA's balance sheet at September 30, 2011, reflected cash and cash equivalents of $4.5 million, working capital of $7.2 million, and shareholders' equity of $9.2 million; compared to $3.7 million, $6.6 million, and $7.4 million, respectively, at September 30, 2010.

About The Marketing Alliance, Inc.

Headquartered in St. Louis, MO, TMA is one of the largest organizations providing support to independent insurance brokerage agencies, with a goal of providing members value-added services on a more efficient basis than they can achieve individually.

Investor information can be accessed through the shareholder section of TMA's website at http://www.themarketingalliance.com/si_who.cfm.

Forward Looking Statement

Investors are cautioned that forward-looking statements involve risks and uncertainties that may affect TMA's business and prospects. Any forward-looking statements contained in this press release represent our estimates only as of the date hereof, or as of such earlier dates as are indicated, and should not be relied upon as representing our estimates as of any subsequent date. These statements involve a number of risks and uncertainties, including, but not limited to, general changes in economic conditions. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so.

Consolidated Statement of Operations
			Quarter Ended										Year to Date
													6 Months Ended
			9/30/11					9/30/10					9/30/11					9/30/10
Commission revenue			$	5,399,240				$	4,795,842				$	11,206,737				$	9,781,117
Construction revenue				555,858					-					555,858					-
Revenues			$	5,955,098				$	4,795,842				$	11,762,595				$	9,781,117
Distributor Related Expenses
Bonus & commissions				3,837,871					2,980,546					7,554,620					5,846,451
Benefits & processing				616,344					636,809					1,172,957					1,252,161
Total				4,454,215					3,617,355					8,727,577					7,098,612
Cost of Construction
Direct and Indirect costs of construction				442,704					-					442,704					-
Net Operating Revenue				1,058,179					1,178,487				$	2,592,314					2,682,505
% of Revenue				18	%				25	%				22	%				27	%
Operating Expenses				1,054,860					846,340					1,972,963					1,597,778
Operating Income				3,319					332,147					619,351					1,084,727
% of Revenue				0	%				7	%				5	%				11	%
Other Income (Expense)
Other				50,748					15,550					65,748					10,503
Investment income, [net]				(587,442	)				391,982					(639,270	)				117,524
Interest expense				(15,493	)				(5,991	)				(17,470	)				(9,938	)
Income Before Provision for Income Tax				(548,868	)				733,688					28,359					1,202,816
Provision for income taxes				(183,890	)				244,000					10,327					450,239
Net Income			$	(364,978	)			$	489,688				$	18,032				$	752,577
Average Shares Outstanding				2,062,799					1,901,578					1,982,629					1,901,578
Operating Income per Share*			$	0.00				$	0.16				$	0.30				$	0.52
Net Income per Share*			$	(0.17	)			$	0.23				$	0.01				$	0.36

Note: * - Operating EPS and Net EPS stated after giving effect to the 10% stock dividend for shareholders of record as of June 15, 2011 and paid July 15, 2011 for all periods. Shares outstanding increased to 2,091,736 from 1,901,578 with this stock dividend.

Consolidated Selected Balance Sheet Items
			As of
Assets			9/30/11				9/30/10
Current Assets
Cash & Equivalents			$	4,510,331			$	3,653,655
Receivables				5,866,475				4,968,754
Investments				3,270,382				3,040,325
Inventory				249,641				-
Other				565,921				353,975
Total Current Assets				14,462,750				12,016,709
Property and Equipment, net				1,751,643				183,105
Other Non Current Assets				775,909				598,213
Total Assets			$	16,990,302			$	12,798,027
Liabilities & Stockholders' Equity
Total Current Liabilities			$	7,261,445			$	5,378,325
Long Term Liabilities
Promissory Note				540,000				-
Total Liabilities			$	7,801,445			$	5,378,325
Stockholders' Equity			$	9,188,857			$	7,419,702
Liabilities & Stockholders' Equity			$	16,990,302			$	12,798,027

Note - The asset purchases of JDC Construction were initiated in July, 2011, and are expected to be completed in April, 2012. For accounting purposes the entire asset purchase was treated as if it had occurred in July, 2011 to properly reflect assets and liabilities that have been acquired as of July, 2011 or expected to be acquired in April, 2012.

The Marketing Alliance, Inc.
Timothy M. Klusas, President, 314-275-8713
[e-mail]
www.themarketingalliance.com
-OR-
Investor Relations:
The Equity Group Inc.
Adam Prior, Vice President, 212-836-9606
[e-mail]
Terry Downs, Account Executive, -212-836-9615
[e-mail]