Steven Walsh

Simmons Research LLC provides market research services on consumer behavior. It offers a suite of survey based consumer studies, segmentation systems, custom research solutions and lifestyles of customers integrated data systems. The firm’s products include National Consumer Study, Simmons DataStream, Simmons DataStream, Multi-Media Engagement Study, SimmonsLOCAL and Television BehaviorGraphics. The company was founded in 1952 by Willard Simmons and is headquartered in New York, NY.

Integrated Media Measurement Inc. (IMMI) is the developer of a patent-protected end-to-end media measurement system that links media exposure to consumer action. Using a mobilephone-based digital monitoring system and computer monitoring software, IMMI tracks all media 24/7 enables media companies and advertisers to monitor media consumption for the same individual across television, radio, theatrical, mobile and online. It is the only multi-screen, single-source, passively gathered multiple-platform measurement system available and was designed to integrate with a wide range of business needs.