Mehrshad Khalili

The Group sells jeweler and watches through three main distinctive store formats, each of which is tailored to a specific type of customer. Les Exclusives stores, which cater to high net worth consumers through products that include some of the world's most exclusive luxury brands, for jeweler and watches, and some of the Group's own brands semi-exclusives stores, which cater principally to upper-middle income consumers such as tourists and expatriate professionals and office workers, through products that include well known international jeweler brands of wider appeal, in addition to regional brands and the Group's own labels; and Damas 22K stores which cater mostly to middle income and working class immigrant populations, primarily of South Asian origin, and primarily offer jeweler under the Group's own brands and regional brands. In addition to the three principal store formats, the Group has other stores, such as watch stores and Mono-brand stores, as well as Damas Kids for children and parents, duty-free shops, a point of sale in the Saks Fifth Avenue department store at Bur Juman shopping centre in Dubai and other individually branded small stores such as Taif Jewelers, Marhaba Jeweler and Farhan Jewelers etc. These include: Watch stores, which include Damas Watches and Time Art stores offering internationally branded watches in the medium price range; and Mono-brand stores, each dedicated to a single international brand, located throughout the UAE, including Tiffany & Co, Paspaley, Graff, Parmigiani, Stefan Hafner, Links of London, Roberto Coin, Roberta Porrati and Folli Follie.