![Esperanza Carrion](https://cdn.zonebourse.com/static/resize/768/576//static/images/insiders/unknown.png)
Esperanza Carrion
Profile
Ms. Carrion has over 25 years of global and multicultural marketing experience with expertise in marketing products to the Hispanic community in the United States.
She established her marketing career with Colgate Palmolive Philippines where she began as a management trainee and rose through the ranks with increasing responsibility in managing the company’s core categories – oral care, personal care, surface care and the detergents business.
She then moved to Kraft Foods International as marketing director, with regional responsibility in the Asia Pacific Region.
Thereafter, she joined The Coca-Cola Company as global brand director for Sprite.
In 2001, Goya Foods created a position of marketingdirector and hired her to oversee marketing, new product development, media and public relations.
Working closely with Andy Unanue, then chief operating officer of Goya, she led various marketing campaigns that expanded Goya’s franchise nationally and solidified its market position as the leading Hispanic brand in the United States.
After Goya, she joined Sara Lee Corporation’s coffee and tea division.
When Sara Lee divested this business to Massimo Zanetti, an Italian coffee manufacturer, she joined the management team of Massimo Zanetti and continued her role as head of marketing.
Currently, she is the director of marketing for Professional Disposables International, Inc., a global leader of pre-moistened wipes that serves the consumer, healthcare and commercial markets, where she manages the marketing function its business-to-business division.
Ms. Carrion graduated magna cum laude from De La Salle University in the Philippines, where she earned her Bachelor of Science degree with a concentration in Marketing Management.
Former positions of Esperanza Carrion
Companies | Position | End |
---|---|---|
Massimo Zanetti Beverage USA, Inc.
![]() Massimo Zanetti Beverage USA, Inc. Food: Specialty/CandyConsumer Non-Durables Massimo Zanetti Beverage USA, Inc. manufactures and distributes roasted coffee and coffee products. Its brands include Kauai Coffee, Chock fullo’Nuts, Hills Bros, Hills Bros Cappuccino, MJB, Chase & Sabborn Coffee, Segafredo and Brodies. The company is headquartered in Suffolk, VA. | Corporate Officer/Principal | - |
Kraft Foods International, Inc.
![]() Kraft Foods International, Inc. Food DistributorsDistribution Services Kraft Foods International, Inc. manufactures and markets food products. It markets many of the food brands, including kraft cheese, maxwell house & jacobs coffees, nabisco cookies and crackers, philadelphia cream cheese, oscar mayer meats, post cereals & milk chocolates. The company is headquartered in Rye Brook, NY. | Corporate Officer/Principal | - |
Goya Foods, Inc.
![]() Goya Foods, Inc. Food: Major DiversifiedConsumer Non-Durables Goya Foods, Inc. distributes food products. Its products include beans, rice mixes, spices, frozen foods, and packaged meals. The company distributes products in Caribbean, Mexico, Central and South America. Goya Foods was founded by Prudencio Unanue Ortiz & Carolina Casal Unanue and in 1936 and is headquartered in Secaucus, NJ. | Corporate Officer/Principal | - |
Colgate-Palmolive Philippines, Inc. | Corporate Officer/Principal | - |
Training of Esperanza Carrion
De La Salle University | Undergraduate Degree |
Experiences
Positions held
Linked companies
Private companies | 4 |
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Kraft Foods International, Inc.
![]() Kraft Foods International, Inc. Food DistributorsDistribution Services Kraft Foods International, Inc. manufactures and markets food products. It markets many of the food brands, including kraft cheese, maxwell house & jacobs coffees, nabisco cookies and crackers, philadelphia cream cheese, oscar mayer meats, post cereals & milk chocolates. The company is headquartered in Rye Brook, NY. | Distribution Services |
Goya Foods, Inc.
![]() Goya Foods, Inc. Food: Major DiversifiedConsumer Non-Durables Goya Foods, Inc. distributes food products. Its products include beans, rice mixes, spices, frozen foods, and packaged meals. The company distributes products in Caribbean, Mexico, Central and South America. Goya Foods was founded by Prudencio Unanue Ortiz & Carolina Casal Unanue and in 1936 and is headquartered in Secaucus, NJ. | Consumer Non-Durables |
Massimo Zanetti Beverage USA, Inc.
![]() Massimo Zanetti Beverage USA, Inc. Food: Specialty/CandyConsumer Non-Durables Massimo Zanetti Beverage USA, Inc. manufactures and distributes roasted coffee and coffee products. Its brands include Kauai Coffee, Chock fullo’Nuts, Hills Bros, Hills Bros Cappuccino, MJB, Chase & Sabborn Coffee, Segafredo and Brodies. The company is headquartered in Suffolk, VA. | Consumer Non-Durables |
Colgate-Palmolive Philippines, Inc. |
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