Chris Pennell

Part of International Data Group, Inc., IDC Research, Inc. is a company that examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets. The company was founded in 1964 and is based in Needham, MA. IDC Custom Solutions helps clients plan, market and sell in the marketplace by creating actionable custom market intelligence, partner program development, empowering sales and marketing teams with an understanding of the technology industry trends and buyer behavior, and designing influential content marketing programs that yield measurable results. Additionally, the company offers personalized pricing strategies to make savings on IT sourcing and procurement and expert advice to drive transparency, reduce cost, and save time.