Cheng Lyu

NetOnNet AB retails consumer electronics online. It offers mobile phones, cameras, digital video disc players, radios, televisions, and computers. The company was founded on March 10, 1999 and is headquartered in Borås, Sweden.

Simplicity AB (Simplicity) is an independent Swedish asset management firm which was established in 2002. Located in Varberg, the firm manages equity funds focused on emerging markets and the Nordic region as well as a money market fund and bond funds. Their clients are institutions and private individuals.

Svensk Handel AB offers administrative, training, and consulting services. It specializes in labor market, corporate consultancy, and other industry tasks as well as provides courses, events, and media related activities. The firm serves companies engage in wholesale and retail. The company was founded in 1927 and is headquartered in Stockholm, Sweden.

ElektronikBranschen is an association that offers consumer electronic public relations, lobbying, and distributing information. It operates through the service and information department. The company was founded in 2001 and is headquartered in Stockholm, Sweden.

Scandinavian Photo AB provides film and photography equipment. Its brands include Canon, Samsung, Sony, Panasonic and Nikon. The firm’s products are available via mail order, the Internet, and the warehouse shop. The company was founded in 1982 and is headquartered in Bankeryd, Sweden.

Ellos Group AB operates as an electronic commerce company that offers fashion and home decoration. The firm consists of Ellos, Jotex and Stayhard. Its three online stores have different product ranges, Ellos within fashion and home; Jotex within home textile and decoration; and Stayhard within young men's fashion. The company also offers integrated payment solutions. Ellos Group was founded by Olle Blomqvist in 1947 and is headquartered in Borås, Sweden.

Scandinavian Photo AS trades photographic products and accessories. It carries the following brands: Nikon, Canon, Fujifilm, Benro, Epson, Olympus, and Sony. The company is headquartered in Oslo, Norway.

Frankenius Equity AB (formerly Happy Land Holding AB) is an independent private equity firm headquartered in Sjömarken, Sweden. The company was founded in 2000 by Pål Magnus Frankenius.