Annica Forsgren Kjellman

Rite Internet Ventures Holding AB (Rite Internet Ventures Holding) is a venture capital subsidiary of LEDNIL AB founded in 2007 by Carl-Johan Christoffer Häggblom. The firm is headquartered in Stockholm, Sweden.

Tradecity AB provides management consulting services. The private company is based in Täby, Sweden. The Swedish company was founded by Mikael Kjellman.

Effortless Skin Ltd. operates as an online cosmeceutical retailer. It offers body lotion, skin needling, serums and gels, sun protection, exfoliators, acne treatment, lip plumpers, and masks. The company was founded in 2009 and is headquartered in Warrington, the United Kingdom.

Svensk Digital Handel AB provides interest monitoring services. The private company is based in Stockholm, Sweden.

Tretti AB retails household appliances on-line. It sells white goods and domestic appliances mainly via the Internet; Whiteware consists of white goods, such as refrigerators, ovens, dishwashers, freezers and dryers, among others. The company was founded in 2004 and is headquartered in Stockholm, Sweden.

Esthetique Norge AS distributes cosmetic products. Its products include Makeup, Nail Polish, Fragrance, Skincare, Haircare, Shampoo. The firm specializing in international cosmetics brands for beauty and wellness. The company was founded in 1993 and it is headquartered in Oslo, Norway.

Svenskt Näringsliv provides consulting services. It focuses on protection, support, and promotion of the interests of businesses. The firm provides its members with knowledge in a number of areas including labor market and law, taxes, corporate law and intellectual property, economics and macro analysis, constitutional and legal protection, security and risk management, and trade policy. The company was founded on March 29, 2001 and is headquartered in Stockholm, Sweden.

Pureness AB offers a range of clean supplements and superfoods for those who want to maintain their health. The private company is based in Stockholm, Sweden. The Swedish company's products include a versatile green powder made from the world's most nutritious green plants and algae, which can be easily mixed with water or other beverages. Pureness also offers a liquid concentration made from pine bark harvested by hand from young pines in northern Finnish forests, which is rich in antioxidants. In addition, the company provides enzyme supplements that can help relieve stomach upset. Pureness sources its raw materials from their original planting sites, including conifers from Lapland and turmeric from elsewhere.

Custobar Oy enables in marketing and advertising services. The firm specializes in Omni channel marketing, personalized service and customer experience. The company was founded in 2014 and is headquartered in Helsinki, Finland.

Mylab Oy develops software solutions for healthcare. It offers Weblab. an information system for clinical laboratories integrating all specializations from clinical chemistry and hematology to microbiology, pathology, and genetics. The company was founded by Tapani Heiniö and Ilmo Tuohi on April 1, 1987 and is headquartered in Tampere, Finland.

Puhdistamo - Real Foods Oy manufactures, imports, and exports superfoods and other nutritional products. Its offer includes dietary supplements, proteins, oils, drinks, and smoothies. The company was founded in 2009 and is headquartered in Lempaala, Finland.

BabyBjörn AB engages in the manufacture and sale of baby products. Its products include baby carriers, bouncers, travel cots, travel cribs, cradles, canopies, high chairs, soft bibs, eat and play smocks, baby plate and spoon, potty chairs, and toilet trainers. The company was founded by Björn Jakobson and Lillemor M. Jakobson in 1961 and is headquartered in Solna, Sweden.

Innohome Oy develops and sells home security equipment. It products include Stove Guard, prevents cooker fires effectively, by cutting off the gas or electricity supply to the cooker before a hazardous situation can produce noxious gases or a fire and Stove Alarm is the easiest and cheapest way to improve the safety of cooker and detects temperature and rate of temperature increase on the cooker surface and Remote Alarm Unit TM13 enable the alarm to be transmitted to remote signaling devices, such as flashing lights or vibrating alarms. The company's principal product Guards is designed to prevent domestic electrical fires by automatically cutting off electricity to the appliance. It also offers solutions for small electric appliances, washing machines, dishwashers and stoves. Innohome was founded by Matti Juhani Myllymäki in 2005 and is headquartered in Espoo, Finland.

H&M Group, Inc. provides investment services.

Part of Nelly Group AB, Nelly NYL AB operates as an online store for women's clothing. The company is based in Stockholm, Sweden.

Part of Axel Johnson Holding BV, Amazing Brands Stockholm AB is a company that sells cosmetic and toilet products. The company is based in Stockholm, Sweden.

Axbeautyhouse AB is a Swedish company that wholesales perfume and cosmetics. The CEO of the private company is Freddy Mikael Sobin.

Part of Axel Johnson Holding BV, Kicks Norge AS is a Norwegian company that sells perfumes and cosmetic products through online. The company is based in Oslo, Norway and was founded in 1991.

Part of MBRS Group AB, Odd Molly Sverige AB is a clothing company based in Stockholm, SE. Odd Molly Sverige was acquired by We aRe Spin Dye WRSD AB from Logistea AB on June 22, 2021 for $19 million. The Swedish company offers a wide range of clothing items including cardigans and dresses, which can be purchased online from their official website. The company also has established boutiques and shop-in-shops to showcase their collection. The company was founded in 2002 by Gosta Christer Andersson, Karin Jimfelt-Ghatan, Per Holknekt.

New Moon AB invests in other firms. The company is headquartered in Lidingo, Sweden.

Axel Johnson AB engages in the food, industrial, information technology, and health and wellness businesses. Its portfolio companies include Axfood, Axsol, Dustin, Kicks, Martin & Servera, Novax, SkinCity, and Åhléns. The company was founded by Axel Axelsson Johnson in 1873 and is headquartered in Stockholm, Sweden.

ABG Sundal Collier AB (ABGSC) is the Swedish securities brokerage subsidiary of ABG Sundal Collier ASA, which is owned by ABG Sundal Collier Holding ASA (FRA: DAB, OSE: ASC) in Norway. Headquartered in Stockholm, ABGSC was founded in 1997 and provides securities execution services to institutional investors.

Alcur Fonder AB is an investment management company based in Stockholm, Sweden. The Swedish company offers absolute return equity funds, including Alcur Select and Alcur Grow, which focus on healthy risk-taking and long-term value creation through fundamental stock analysis. The private company's analysis method focuses on the Nordic region, which is an attractive investment region with world-leading companies. The company has subsidiaries in Sweden and is committed to responsible investment and sustainability. Alcur Fonder also supports charitable organizations, including the Children's Cancer Fund and the Association FVO. Alcur Fonder was founded in 2006 by Johan Klevby and Niclas Röken, who has been the CEO since then.